Sweaty Betty: Power to Every You by And Rising
- Location:
And Rising’s first campaign for Sweaty Betty captures the joy of the product experience - the fabrics, patterns, fit and the empowering feeling you get when wearing them - translating that brand love to women everywhere.
The spot was directed by Fenn O’Meally, Smuggler, and features model and Pilates and wellness coach Isa-Welly Locoh-Donou.
Credits
Agency: And Rising
Media: Finecast
Production Company: Smuggler London
Director: Fenn O’Meally
MD: Fergus Brown
Exec Producer: Elizabeth Doonan
Producer: Daisy Mostyn
Choreographer: Holly Blakey
DoP: Matthew J Smith
Production Designer: Scarlett Winter
Edit House: Stich/Homespun
Editor: Sam Allen
Edit Producer/Managing Director: Angela Hart
Music: Theodore
Music Supervisor: Oliver White
Composer: Aaron Williams
Sound Mix: Pitch & Sync Studios
Sound Producer: Francesca Briginshaw
Engineer: Jay Thomas Heigl
Post Production Company: Electric Theatre Collective
Producer: Jessica Easton
2D: Giles Cheetham
Colour: Luke Morrison
