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Sweaty Betty: Power to Every You by And Rising

Agency: And Rising
Date: Aug 2020
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And Rising’s first campaign for Sweaty Betty captures the joy of the product experience - the fabrics, patterns, fit and the empowering feeling you get when wearing them - translating that brand love to women everywhere.

The spot was directed by Fenn O’Meally, Smuggler, and features model and Pilates and wellness coach Isa-Welly Locoh-Donou.

Credits

Agency: And Rising

Media: Finecast

Production Company: Smuggler London

Director: Fenn O’Meally

MD: Fergus Brown

Exec Producer: Elizabeth Doonan

Producer: Daisy Mostyn

Choreographer: Holly Blakey

DoP: Matthew J Smith

Production Designer: Scarlett Winter

Edit House: Stich/Homespun

Editor: Sam Allen

Edit Producer/Managing Director: Angela Hart

Music: Theodore

Music Supervisor: Oliver White

Composer: Aaron Williams

Sound Mix: Pitch & Sync Studios

Sound Producer: Francesca Briginshaw

Engineer: Jay Thomas Heigl

Post Production Company: Electric Theatre Collective

Producer: Jessica Easton

2D: Giles Cheetham

Colour: Luke Morrison