Dogs Trust, the UK’s largest dog welfare charity, is urging the public not to buy or give dogs as presents as it releases a new TV advert to reinforce the message behind its famous slogan ‘A dog is for life, not just for Christmas.’
The charity’s slogan is brought to life in the ad through a little puppet dog made of cork, who arrives on Christmas Day. After lapping up attention during the Christmas festivities, the puppet dog is then unceremoniously dumped outside with the rubbish the next day where he turns into a real dog and is rescued by Dogs Trust.
The 60-second TVC features vocals by Academy Award winning songwriter Sam Smith, in a cover of the Christmas classic ‘Have Yourself a Merry Little Christmas’ and launches on ITV1 on 9 November. 40, 20 and 10-second versions will follow in cinemas, on social media and in digital adverts in shopping centres and on high streets.
The advert is supported by a through the line campaign which reminds people of the ease with which dogs can get caught up in rush buying and how the charity’s vital message can be shared to make a difference in the lead up to Christmas.
A dog is for life, not just for Christmas®
Director of Production
Andy Heath and lestyn @Talk to the hand
Post Production Co
Elliot Platt, Otis Guinness-Walker, Tom Clapp, Jack Kennedy, Lucas Warren
Have Yourself A Merry Little Christmas, performed by Sam Smith