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Nike: AirDrop1 by AnalogFolk

Agency: AnalogFolk
Client: Nike
Date: Feb 2019
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As a part of Nike Football’s 'Dreams Are Made Here' activation at Super Bowl LIII, Nike made it rain Air Force 1s (and jerseys) from the cloud with its first-ever shoe drop using AirDrop.

Some at the activation received an AirDrop from “Nike Studio of Dreams.” Those people received a video explaining what was just dropped: a unique, 1:1 experience including a custom jersey designed by one of four top Atlanta designers; and a customization session at Atlanta boutique A Ma Maniere to design a pair of Nike Air Force 1 sneakers.

The activation was created and executed by digital creative agency AnalogFolk, AOR for Nike Football, in partnership with Fugo Studios and photographer Ray Gordon. The Atlanta-based designers who participated are: Dr. Dax, Zipporah Joel, Debbi Snax and FRKO.

Credits

Brand: Nike US Football

Title: AirDrop1

Agency: AnalogFolk, Portland, USA

Executive Creative Director: Carren O’Keefe

Associate Creative Director: Gabriella Narvaez

Art Director: Claire Zimmerman

Copywriter: Emma Ziesmer

Copywriter: Spencer Tanner

Designer: Bryan Tietge

Production Company: FUGO Studios

Photographer: Ray Gordon

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