As a part of Nike Football’s 'Dreams Are Made Here' activation at Super Bowl LIII, Nike made it rain Air Force 1s (and jerseys) from the cloud with its first-ever shoe drop using AirDrop.
Some at the activation received an AirDrop from “Nike Studio of Dreams.” Those people received a video explaining what was just dropped: a unique, 1:1 experience including a custom jersey designed by one of four top Atlanta designers; and a customization session at Atlanta boutique A Ma Maniere to design a pair of Nike Air Force 1 sneakers.
The activation was created and executed by digital creative agency AnalogFolk, AOR for Nike Football, in partnership with Fugo Studios and photographer Ray Gordon. The Atlanta-based designers who participated are: Dr. Dax, Zipporah Joel, Debbi Snax and FRKO.
Brand: Nike US Football
Agency: AnalogFolk, Portland, USA
Executive Creative Director: Carren O’Keefe
Associate Creative Director: Gabriella Narvaez
Art Director: Claire Zimmerman
Copywriter: Emma Ziesmer
Copywriter: Spencer Tanner
Designer: Bryan Tietge
Production Company: FUGO Studios
Photographer: Ray Gordon