Agency: AnalogFolk
Date: Jul 2016
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69 votes, the global leader in connecting travellers with the widest choice of incredible places to stay, has launched a new online content film shot in Rome, starring its official ambassador Thierry Henry.

Created by AnalogFolk, the content film supports’s broader summer campaign, which aims to inspire people, whoever they are and whatever they are into, to find their perfect accommodation. This is underpinned by the ‘Booking Loves’ concept developed by AnalogFolk.

The new creative work plays upon the strong passions travellers have when they are looking to choose a destination and accommodation. In the film, Henry speaks candidly about his career, travelling as a world-class soccer player, and what makes Rome special for him.

The activity is based on what Henry describes as his most rewarding night in football – winning the 2009 European Cup in Rome, resulting in a treble winning season for the Frenchman. Visiting the very same hotel room where he stayed prior to the game, Henry shares insights on what made the preparation so special. His passion for food is also ignited as he finds out whether he has the skills to spin a pizza.


Creative Partner: Simon Richings

Creative Director: Adam King, Lewis Raven

Additional Credits: Head of Content Production: Stuart Pearman

Content Producer: Sebastiaan Peters

Senior Project Manager: Melissa Ho

Managing Partner – Content: Paolo Nieddu

Client Partner: Murray Gordon

Planner (creative agency): Damayanti Purkayastha

Social Media Manager: Steven Gradidge

Social Media Manager: Róisín Lonergan

Head of Design: Heiko Winter

Subtitling editor: James Dunlevey

Designer: Charlie Green

Media Agency: Mindshare

Media planner: Clare Wallis

Production Company: Academy Films

Director: Novemba

Director of Photography: Xavi Amoros

Producer: Dominic Thomas

Editing Company: Stitch

Editor: Phil Currie

Edit Assistant: Joseph Bolger

Audio Post: Factory

Sound Designer / Mixer: Neil Johnson

Composers: Freddie Webb and Joe Farley

Production: Joe Wilkinson

Music Company: We Are Father

Post Production: Rushes

Producer: Jon Purton

Colourist: Simona Cristea

Flame artists: Paul Hannaford, James Dooley