Booking.com: advert-top-1 by AnalogFolk

Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, has launched a new online content film shot in Rome, starring its official ambassador Thierry Henry.

Created by AnalogFolk, the content film supports Booking.com’s broader summer campaign, which aims to inspire people, whoever they are and whatever they are into, to find their perfect accommodation. This is underpinned by the ‘Booking Loves’ concept developed by AnalogFolk.

The new creative work plays upon the strong passions travellers have when they are looking to choose a destination and accommodation. In the film, Henry speaks candidly about his career, travelling as a world-class soccer player, and what makes Rome special for him.

The activity is based on what Henry describes as his most rewarding night in football – winning the 2009 European Cup in Rome, resulting in a treble winning season for the Frenchman. Visiting the very same hotel room where he stayed prior to the game, Henry shares insights on what made the preparation so special. His passion for food is also ignited as he finds out whether he has the skills to spin a pizza.