The Drum Awards Festival - Extended Deadline

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Agency: AMV BBDO
Client: Whiskas
Date: Aug 2021
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'Purr More', the new global platform created by AMV BBDO for the Whiskas brand that will be launched next week, starting in Russia.

The new campaign features a suite of content created with music that is scientifically proven to appeal to cats. Includes, among other assets, films from Bafta-winning animator and director Nina Gantz, original Cat Music created by “animal composer” David Teie, and a playlist to de-stress cats available for free on leading music streaming platforms and used at veterinary clinics and shelters around the world.

Each asset contains a unique brand mnemonic precisely designed to appeal to cats and make them purr more. All supported by a strong social media strategy that will target cat parents on the main platforms.