Whiskas: Purr More by AMV BBDO

'Purr More', the new global platform created by AMV BBDO for the Whiskas brand that will be launched next week, starting in Russia.

The new campaign features a suite of content created with music that is scientifically proven to appeal to cats. Includes, among other assets, films from Bafta-winning animator and director Nina Gantz, original Cat Music created by “animal composer” David Teie, and a playlist to de-stress cats available for free on leading music streaming platforms and used at veterinary clinics and shelters around the world.

Each asset contains a unique brand mnemonic precisely designed to appeal to cats and make them purr more. All supported by a strong social media strategy that will target cat parents on the main platforms.