The Economist, a leading source of analysis on international business and world affairs, this week announced the launch of a new billboard advertising campaign, created by AMV BBDO.
In this pivotal year of Brexit, the US elections, and the UN Climate Change Summit in Glasgow, The Economist has re-visited its iconic red-and-white campaign to remind its loyal and dedicated audiences that the publication’s fair-minded, independent and trusted journalism is needed more than ever.
Following in The Economist tradition, each billboard introduces a topical twist that will appeal to the intelligence of its readers.
Client name & job title:
Mark Cripps: Chief Marketing Officer
Mark Beard: SVP, Global Head of Subscriptions Marketing
Creative Agency: AMV BBDO
Creative Directors: Nicholas Hulley & Nadja Lossgott
● Echo Chamber - Augustine Cerf and Lauren Peters
● Cure Imposter Syndrome - Etyan Smith and Tim Van Der Mee
● Siri is listening - Andy Vasey
● Enocomsit rdeeras avhe lradaye wrkode ti uot. - Tim Riley
Agency Planner: Craig Mawdsley, Mike Alhadeff
Agency Account Team: Gemma Troup
Agency Producer: Katie Fewster
Media Agency: UM
Media Director: Allison McMordie
Out of Home Account Director: Phil Hampson
Trading Group Business Director: Simon Clark
Business Affairs: Maxine Thompson