Agency: AMV BBDO
Date: Jan 2020
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The Economist, a leading source of analysis on international business and world affairs, this week announced the launch of a new billboard advertising campaign, created by AMV BBDO.

In this pivotal year of Brexit, the US elections, and the UN Climate Change Summit in Glasgow, The Economist has re-visited its iconic red-and-white campaign to remind its loyal and dedicated audiences that the publication’s fair-minded, independent and trusted journalism is needed more than ever.

Following in The Economist tradition, each billboard introduces a topical twist that will appeal to the intelligence of its readers.

Credits

Client name & job title:

Mark Cripps: Chief Marketing Officer

Mark Beard: SVP, Global Head of Subscriptions Marketing

Creative Agency: AMV BBDO

Creative Directors: Nicholas Hulley & Nadja Lossgott

Creatives:

● Echo Chamber - Augustine Cerf and Lauren Peters

● Cure Imposter Syndrome - Etyan Smith and Tim Van Der Mee

● Siri is listening - Andy Vasey

Enocomsit rdeeras avhe lradaye wrkode ti uot. - Tim Riley

Agency Planner: Craig Mawdsley, Mike Alhadeff

Agency Account Team: Gemma Troup

Agency Producer: Katie Fewster

Media Agency: UM

Media Director: Allison McMordie

Out of Home Account Director: Phil Hampson

Trading Group Business Director: Simon Clark

Business Affairs: Maxine Thompson