What is being dubbed 'the least expensive Christmas ad of 2018' has just been launched, for St. Mungo’s, the homeless charity. It cost just £6,000.
‘Potential’ was created by AMV BBDO and Rattling Stick and it highlights the charity’s work in ending homelessness and rebuilding people’s lives. This is a critical time of year for homeless people, hence the drive to fundraise for the people most in need at Christmas time.
The film was made over two days on the streets of London by first-time director Josh Carpenter. It shows homeless people dressed for the jobs they could do in the future.
The soundtrack features the song Give A Little Love from the movie Bugsy Malone, re-recorded by singer-songwriter Alex Ohm.
Paul Williams, the Oscar-winning composer, kindly donated the track for free. The film is running on Facebook, Twitter and Instagram.
Director: Josh Carpenter
Producer: Ray Okudzeto
Exec Producers: Polly Du Plessis, Tess Mitchell
Production Co: Rattling Stick
DP: Jim Jolliffe
Editor: Jack Singer @Stitch
Online Post: The Mill/EG Plus
Graphics: Max Henderson
Sound Design: Aaron Taffel @GCRS
Music Producer: Max Dobson-Brown @Pirate Studios
Artist: Alex Ohm
Creative: Tim Riley
Agency Producer: Rebecca Scharf
Business Affairs: Maxine Thompson
Client: Katie Wimpenny
Project Leader: Mirella Gilpin