St Mungo's: Potential by AMV BBDO

Agency: AMV BBDO
Client: St Mungo's
Date: Nov 2018
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What is being dubbed 'the least expensive Christmas ad of 2018' has just been launched, for St. Mungo’s, the homeless charity. It cost just £6,000.

‘Potential’ was created by AMV BBDO and Rattling Stick and it highlights the charity’s work in ending homelessness and rebuilding people’s lives. This is a critical time of year for homeless people, hence the drive to fundraise for the people most in need at Christmas time.

The film was made over two days on the streets of London by first-time director Josh Carpenter. It shows homeless people dressed for the jobs they could do in the future.

The soundtrack features the song Give A Little Love from the movie Bugsy Malone, re-recorded by singer-songwriter Alex Ohm.

Paul Williams, the Oscar-winning composer, kindly donated the track for free. The film is running on Facebook, Twitter and Instagram.

Credits

Director: Josh Carpenter

Producer: Ray Okudzeto

Exec Producers: Polly Du Plessis, Tess Mitchell

Production Co: Rattling Stick

DP: Jim Jolliffe

Editor: Jack Singer @Stitch

Online Post: The Mill/EG Plus

Graphics: Max Henderson

Sound Design: Aaron Taffel @GCRS

Music Producer: Max Dobson-Brown @Pirate Studios

Artist: Alex Ohm

Creative: Tim Riley

Agency Producer: Rebecca Scharf

Business Affairs: Maxine Thompson

Client: Katie Wimpenny

Project Leader: Mirella Gilpin

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