Snickers: advert-body-2 by AMV BBDO

Following the success of last year’s ‘You’re Forgetful When You’re Hungry’ Valentine’s Day campaign, where an out of home (OOH) placement became a stop for free Valentine’s cards, Snickers and AMV BBDO created another experiential stunt for forgetful couples. Going one step further, Snickers came to the rescue of those who had forgotten to reserve a table for their loved one that evening, with a pop-up restaurant just for the forgetful.

Reservations for the exclusive restaurant didn’t appear until the morning of Valentine’s, when many other restaurants were fully booked. Snickers parked their decked out Valentines van on a busy Shoreditch High Street, asking the question ‘Need a table for tonight?’.

Forgetful passers-by were invited to pull a reservation card off the van, securing them a romantic table for two at an exclusive pop restaurant: Oublié (‘forgotten’ in French). While the reservations were last minute, the dates arriving could never have guessed it. Oublié served a delightful complimentary three-course meal from one of London’s top chefs, ending with a coffee and a Snickers.