Sheba, the premium cat food brand from Mars Petcare, launches its new global campaign in the UK today - ‘Resistance is Futile’ - which explores the unique relationship between Sheba owners and their cats.
In the first 30-second spot, a beautiful Russian Blue, turns on its charm to persuade her mesmerised owner to serve her Sheba meal - at a very inconvenient moment. It’s a tongue in cheek demonstration of the way cats get what they want from their adoring owners.
Creative Director: Adrian Rossi, Alex Grieve
Art Director: Nadja Lossgott
Copywriter: Nicholas Hulley
Additional Credits: Agency Planner: Lola Finney
Agency Account Man: Alice Kassapian, Imogen White-Thomson
Agency Producer: Nick Godden
Media Agency: MediaCom
Media Planner: Matt Delaney
Production Company: Smuggler
Director: Guy Shelmerdine
Production Company Producer: Emma Butterworth
Post Production Company: The Mill (online), Work Editorial (offline)
Audio Post-Production: Parv at Wave