Agency: AMV BBDO
Client: Sheba
Date: Aug 2016
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Sheba, the premium cat food brand from Mars Petcare, launches its new global campaign in the UK today - ‘Resistance is Futile’ - which explores the unique relationship between Sheba owners and their cats.

In the first 30-second spot, a beautiful Russian Blue, turns on its charm to persuade her mesmerised owner to serve her Sheba meal - at a very inconvenient moment. It’s a tongue in cheek demonstration of the way cats get what they want from their adoring owners.


Creative Director: Adrian Rossi, Alex Grieve

Art Director: Nadja Lossgott

Copywriter: Nicholas Hulley

Additional Credits: Agency Planner: Lola Finney

Agency Account Man: Alice Kassapian, Imogen White-Thomson

Agency Producer: Nick Godden

Media Agency: MediaCom

Media Planner: Matt Delaney

Production Company: Smuggler

Director: Guy Shelmerdine

Production Company Producer: Emma Butterworth

Post Production Company: The Mill (online), Work Editorial (offline)

Audio Post-Production: Parv at Wave