Family home overrun by cowboys, fairies, soldiers and a giant ogre as Complete Wi-Fi comes to life in BT’s biggest ever broadband campaign.
Multi-channel, multi-million pound broadband campaign highlights the benefits of having new BT Complete Wi-Fi in the home to ‘set your internet free’.
Characters from the movie, gaming and entertainment world come alive in an integrated campaign across TV, OOH, press, radio, digital and social.
Client name & job title: David Stratton, GM Marketing: TV, Sport & Broadband, Louise Connolly, Head of Marketing: Broadband
Creative Agency: AMV BBDO
Creative Director: Alex Grieve
Copywriter: Neil Clarke
Art Director: Jay Philips
Agency Planner: Joe Smith
Agency Account Team: Zoe Attenborough, Dan Russell, Rob Ronayne, Helen Limbrey
Agency Producer: Verity Elvin
Media Agency: Essence
Production Company: Sonny
Director: Frederick Bond
Production Company Producer: Nick Goldsmith
Post Production Company: The Mill
Audio: 750mph – Sam Ashwell/Mike Bovill
Editor: Patric Ryan @ Marshall Street