Agency: AMV BBDO
Date: Jan 2019
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Family home overrun by cowboys, fairies, soldiers and a giant ogre as Complete Wi-Fi comes to life in BT’s biggest ever broadband campaign.

Multi-channel, multi-million pound broadband campaign highlights the benefits of having new BT Complete Wi-Fi in the home to ‘set your internet free’.

Characters from the movie, gaming and entertainment world come alive in an integrated campaign across TV, OOH, press, radio, digital and social.


Client name & job title: David Stratton, GM Marketing: TV, Sport & Broadband, Louise Connolly, Head of Marketing: Broadband

Creative Agency: AMV BBDO

Creative Director: Alex Grieve

Copywriter: Neil Clarke

Art Director: Jay Philips

Agency Planner: Joe Smith

Agency Account Team: Zoe Attenborough, Dan Russell, Rob Ronayne, Helen Limbrey

Agency Producer: Verity Elvin

Media Agency: Essence

Production Company: Sonny

Director: Frederick Bond

Production Company Producer: Nick Goldsmith

Post Production Company: The Mill

Audio: 750mph – Sam Ashwell/Mike Bovill

Editor: Patric Ryan @ Marshall Street