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WATCH ON DEMAND FROM 25 Jan 2021
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SCA-Bodyform: Trapeze by AMV BBDO

Agency: AMV BBDO
Date: Aug 2016
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Titled ‘Trapeze’, the ad juxtaposes a ‘stereotypical’ white leotard with the daring acrobatics of a real Trapeze artist. Shot from a first-person perspective, the creative builds on Bodyform’s Live Fearless brand positioning by following the gritty determination of a circus performer who doesn’t let her period hold her back. The ad also features another ‘first’ for the category – an in situ product demonstration of a real sanitary pad being placed on underwear.

Credits

Art Director: Nathalie Turton

Copywriter: Lorelei Mathias

Additional Credits: Agency Producer: Polly Lowles

Production Company: Moxie Pictures

Director: MJ Delaney

Lighting/Cameraman: Benamino Baresse

Production Company Producer: Claire Jones