How can creative disruption shape the future?

View Schedule

SCA-Bodyform: Trapeze by AMV BBDO

Agency: AMV BBDO
Date: Aug 2016
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
47 votes

Titled ‘Trapeze’, the ad juxtaposes a ‘stereotypical’ white leotard with the daring acrobatics of a real Trapeze artist. Shot from a first-person perspective, the creative builds on Bodyform’s Live Fearless brand positioning by following the gritty determination of a circus performer who doesn’t let her period hold her back. The ad also features another ‘first’ for the category – an in situ product demonstration of a real sanitary pad being placed on underwear.

Credits

Art Director: Nathalie Turton

Copywriter: Lorelei Mathias

Additional Credits: Agency Producer: Polly Lowles

Production Company: Moxie Pictures

Director: MJ Delaney

Lighting/Cameraman: Benamino Baresse

Production Company Producer: Claire Jones

Spotify: Premium Duo

Added 02 July 2020
Overall Rating
5/5Vote
Overall Rating
5/5Vote
Overall Rating
5/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.