The Stroke Association is raising awareness of the challenges faced by stroke survivors by placing their stories right at the heart of its campaign.
In the UK, a stroke strikes every five minutes, making it the leading cause of disability in the country.
Despite the common understanding that it just happens to the elderly, the campaign highlights how it can affect anyone at any time.
Created by AMV BBDO, 'Rebuilding Lives' is directed by Lotje Sodderland, the mind behind the Netflix documentary 'My Beautiful Broken Brain.'
The film is narrated by real stroke survivors - Alisha, Max, Luna, Baz, Erin and Paul who talk directly to the camera about the traumatic experience of suffering a stroke and their life afterwards.
Each story is symbolized in dynamic works of art, which each piece individually crafted and inspired by the powerful narratives, which illustrates the power of art and visual storytelling to convey the intensity of the trauma.
Using artwork enables The Stroke Association to illustrate how a stroke happens and how the impact varies depending on which part of the brain is affected, which could be anything from wiping out your speech and physical abilities to affecting your emotions and personality.
Although the survivors are at the centre of the campaign, they are masked by artwork until they are revealed at the end. This leads the viewer to paint a picture of what a stroke survivor looks like, which gets erased at the end when they see it could be anyone or any age - even a seven-year-old child.
Creative Agency: AMV BBDO
Creative Director: Andy Vasey & Dan Warner
Copywriter: Toby Allen
Art Director: Jim Hilson
Agency Planner: Sam Williams & Jemima Maunder-Taylor
Agency Account Team: Laura Hale & Caroline Rosenberg
Agency Producer: Edwina Dennison
Media Agency: PHD Manchester
Media Planner: Joe Woolrich & Ben Harris
Production Company: Lief
Director: Lotje Sodderland
Interactive: Ellie D’Silva
Production Co. Producer: Margo Mars
Post-production Company: Absolute (final post) Trim- offline
Business Affairs: Ashley Mclead
Audio Post-production: Sound Design and Composer is Ben Chick
Artists work featured: Rhea Thierstein - (Alisha), Mandy Smith - (Max), Jelly Luise - (Luna), Amie Dicke - (Baz), Nina Cairns - (Erin) and Diego Vazquez - (Paul).