Agency: AMV BBDO
Date: Apr 2019
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The Stroke Association is raising awareness of the challenges faced by stroke survivors by placing their stories right at the heart of its campaign.

In the UK, a stroke strikes every five minutes, making it the leading cause of disability in the country.

Despite the common understanding that it just happens to the elderly, the campaign highlights how it can affect anyone at any time.

Created by AMV BBDO, 'Rebuilding Lives' is directed by Lotje Sodderland, the mind behind the Netflix documentary 'My Beautiful Broken Brain.'

The film is narrated by real stroke survivors - Alisha, Max, Luna, Baz, Erin and Paul who talk directly to the camera about the traumatic experience of suffering a stroke and their life afterwards.

Each story is symbolized in dynamic works of art, which each piece individually crafted and inspired by the powerful narratives, which illustrates the power of art and visual storytelling to convey the intensity of the trauma.

Using artwork enables The Stroke Association to illustrate how a stroke happens and how the impact varies depending on which part of the brain is affected, which could be anything from wiping out your speech and physical abilities to affecting your emotions and personality.

Although the survivors are at the centre of the campaign, they are masked by artwork until they are revealed at the end. This leads the viewer to paint a picture of what a stroke survivor looks like, which gets erased at the end when they see it could be anyone or any age - even a seven-year-old child.


Creative Agency: AMV BBDO

Creative Director: Andy Vasey & Dan Warner

Copywriter: Toby Allen

Art Director: Jim Hilson

Agency Planner: Sam Williams & Jemima Maunder-Taylor

Agency Account Team: Laura Hale & Caroline Rosenberg

Agency Producer: Edwina Dennison

Media Agency: PHD Manchester

Media Planner: Joe Woolrich & Ben Harris

Production Company: Lief

Director: Lotje Sodderland

Interactive: Ellie D’Silva

Production Co. Producer: Margo Mars

Post-production Company: Absolute (final post) Trim- offline

Business Affairs: Ashley Mclead

Audio Post-production: Sound Design and Composer is Ben Chick

Artists work featured: Rhea Thierstein - (Alisha), Mandy Smith - (Max), Jelly Luise - (Luna), Amie Dicke - (Baz), Nina Cairns - (Erin) and Diego Vazquez - (Paul).