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Portal from Facebook: Life Lessons by AMV BBDO

Agency: AMV BBDO
Date: Nov 2021
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Facebook's tentacles are reaching out beyond your small screen social media feeds to take over the largest screen in the home with Portal, as advertised in a series of promotional videos by AMV BBDO.

The smart camera add-on is shown slotting snugly on top of your television from where it can survey the living room, acting as a conduit for video calls with advanced software capable of tracking people as they cross its field of view and zoom in on people of interest.

Permitting video calls with friends and family via WhatsApp and Messenger Facebook's all-seeing eye can even reach those who are non-Portal enabled with functionality extending to augmented reality overlays with promotional videos showing how this can 'bring stories to life' with music and animation.

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