National Lottery: advert-body-2 by AMV BBDO

The National Lottery has today (5 June) released the first radio and TV ads of its new campaign with AMV BBDO, focusing on real people and their real, “What would you do if you won the lottery?” dreams.

The new creative work – a TV and a radio spot – falls under the lottery’s new series ‘Who wins if you win?’. The ads feature real people who have been street casted discussing what they would do if they won big with Lotto; the first TVC iteration asks ‘What would you get your kids?’ while the radio version asks ‘What would you get your mum?’

Created by AMV BBDO, The National Lottery’s overarching campaign also spans radio, social media and out of home. The brand hopes the initiative will demonstrate and celebrate the volume and variety of prizes won through the Camelot lottery, and make an emotional connection around the moment of becoming a millionaire.