National Lottery: Please Not Them by AMV BBDO

Last July, Camelot and AMV created the ‘Please Not Them’ campaign. It plays on the fact that sometimes, it might be better for the nation if certain people’s Lotto-winning dreams stay as precisely that: dreams.

The first two bursts of the campaign saw Piers Morgan, Katie Price, Laurence Llewellyn-Bowen, Noel Edmonds and Vinnie Jones share what they would do if they were to win Lotto. The third burst of the campaign features singer-songwriter, James Blunt and highlights the fact that over the past eight months Lotto has made over 140 new millionaires and guarantees at least two millionaires every single week.

James Blunt’s dream is potentially the most outrageous yet. He wants to tell everyone in the UK ‘you’re beautiful’ every single time we look in a mirror. Who wouldn’t want a constant boost of self-confidence through James and his most well-known track? Well actually….