The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Client: Martini
Date: Sep 2016
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Waiting at the bar is a thing of the past thanks to new, Smart Cube technology from Martini. The traditional ice-cube shaped device is added to your drink in addition to regular, square ice-cubes. As you consume your drink, the Martini Smart Cube uses Bluetooth technology to anticipate when your drink is finished and communicates with the bar in real-time. Staff can prepare drinks in advance so you don't have to wait. It also keeps track of the number of drinks you've consumed to encourage responsible drinking.


Director of Creative Technology: James Rowley