The Drum Awards Festival - Content

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Agency: AMV BBDO
Client: Martini
Date: Apr 2016
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The film, entitled “The Richest Man in the World,” is a cinematic journey that shows the philosophy of a man who lives his life collecting experiences instead of money. Set to David Axelrod’s “The Edge,” a track made famous by Dr. Dre, Nate Dog and Snoop Dogg when they sampled it on their hit “The Next Episode,” we see the film’s hero leading the viewer through hyper-real scenes that tell the story of time well spent travelling the world, in good conversation, falling in love and learning new things.

Director Jake Nava, who may be best known for his career-defining music videos for Beyoncé and The Rolling Stones, is also an award-winning commercial director having worked for a range of premium brands.


Creative Director: Thiago de Moraes, Clark Edwards, Federico Pepe, Michele Picci

Art Director: Arvid Harnqvist

Copywriter: Amar Marwaha

Additional Credits: Agency Planner: Steve Hopkins, Sam Williams

Agency Account Man: Ian Pearman, Mark Peterson, Claire Best, Anna Taylor, Alicia Lowndes

Agency Producer: Kate O’Mulloy, Felicity Bamber

Media Agency: OMD International

Media Planner: Rupert Holroyd, Lesia Buszazak

Production Company: Cherry Productions

Director: Jake Nava

Production Co. Producer: Ben Cooper

Post Production Offline Company: The Whitehouse

Post Production Online Company: The Mill

Audio Post Production: GCRS