The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Agency: AMV BBDO
Client: Mars
Date: Aug 2017
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
83 votes

Mars Food and its creative agency AMV BBDO have launched a new global campaign for Dolmio starring a new family featuring British actor Dominic West as the dad.

The new ad, entitled 'No drama', sees a melodramatic father and son so engrossed in their video game that they are reluctant to come to the table for dinner – until mum announces that it’s spaghetti bolognese on the menu.

Credits

Clarence Mak – Global Chief Marketing & Customer Officer, Mars Food

Armando Reyes – Global Battlefield Director, Italian

Clare Dawson – Marketing Director, Mars Food UK

Ian Nundy – UK Marketing Manager, Mars Food UK

Creative Agency: AMV BBDO

Creative Director: Alex Grieve

Adrian Rossi

Copywriter: Diccon Driver

Art Director: Alan Wilson

Agency Planner:John McDonald

Agency Account Man:James Drummond

Jonny White

Georgie Dale

Agency Producer: Sophie Honour

Frankie Burwell-Wright

Media Agency: Mediacom

Media Planner: Alison Harper-Quinn

Alexandra Frost

Production Company: Independent Films

Director: Gary Freedman

Production Co. Producer: Adam Saward

Post-production Company: The Mill

Audio Post-production: Grand Central Studios