MacmillanCancer Support: Whatever It Takes by AMV BBDO
- Location:
The latest campaign for Macmillan Cancer Support portrays Macmillan staff as compassionate warriors who do whatever it takes to support those who face the daily challenges and triumphs of living with cancer. Their grit, skill, ingenuity, humour and tenderness shine through in the work.
The campaign will run on TV, digital, social and radio and is spearheaded by a film entitled “Tender yet Tough’ that breaks in Saturday night’s episode of The Voice.
The new direction shines a fresh light on Macmillan’s role as a crucial player in the battle to secure and deliver the best care and support for people living with cancer.
The launch film was directed by Jonathan Alric, best known for his ‘The Blaze’ music videos and was produced during the second lockdown. Music is Spring 1 by acclaimed artist Max Richter.
Credits
Macmillan
Lynda Thomas, chief executive officer
Claire Rowney, executive director of fundraising, marketing and communications
Emma Guise, director of brand and communications
Jo Juber, head of brand and advertising
Samantha Mills, senior marketing manager
AMVBBDO
CHIEF CREATIVE OFFICER
Alex Grieve
EXEC CREATIVE DIRECTOR (at the time when the campaign launched)
Nadja Lossott & Nicholas Hulley
CREATIVE DIRECTOR (the team who CD'd the campaign)
Andy Clough & Rich McGrann
CREATIVE TEAM:
Benjamin Polkinghorne & Scott Kelly
PRODUCTION CREDITS: TV PRODUCER
Verity Elvin
PRODUCTION CREDITS: ASSISTANT TV PRODUCER
n/a
PRODUCTION CREDITS: DIGITAL PRODUCER
n/a
FLARE STUDIO/XLAB: PRODUCER/EDITING/SOUND ETC
n/a
ART PRODUCTION
n/a
DESIGN: TYPOGRAPHER/DESIGNER
Daniel Mead
Strategy:
Tom White, Nicola Willison
ACCOUNT MANAGEMENT: BAD/AD ETC (note not all award shows accept these credits)
Alex Bird, Rachel Dymond, Angela Kwashie
OTHER CREDITS (Production Company/Digital Company/Web design/Mobile Production
Iconoclast
DIRECTOR
Jonathan Alric
PRODUCTION COMPANY PRODUCER
Jane Lloyd
PRODUCTION COMPANY EXECUTIVE PRODUCER
Guy Rolfe
PRODUCTION COMPANY PRODUCER EMAIL ADDRESS
GUY@ICONOCLAST.TV
PRODUCTION COMPANY PRODUCER MOBILE NO
+44 7859 034 393
DOP/LIGHTING CAMERAMAN
Paul Ozgur
EDITING COMPANY & COMPANY ADDRESS
Stitch Editing - 14 Newburgh St, Soho, London W1F 7RT
EDITOR
Nicolas Larrouquere
SOUND STUDIO & COMPANY ADDRESS
750mph - 20 Golden Square, Soho, London W1F 9JL
SOUND ENGINEER
Sam Ashwell
