Agency: AMV BBDO
Date: Apr 2022
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Macmillan Cancer Support is continuing to shine a light on the range of services on offer to people living with cancer in a new campaign by creative agency partner AMV BBDO titled ‘Whatever You Need’.

Directed by Bafta and Sundance Festival nominee Charlotte Regan, the film features people from all walks of life confronting overwhelming questions that can follow a cancer diagnosis, such as ‘can I still date?’, ‘what if I get pregnant?’ and ‘can I sunbathe?’

It ends with the line: ‘Whatever you need to ask, we’re here’.

The ad is a continuation of the charity’s ‘Whatever It Takes’ platform and aims to highlight that support is available to those who need it, whether it be about cancer in general, work, money or life.