Macmillan Cancer Support is launching a campaign to encourage the public to take part in the Coffee Morning fundraising event.
Created by AMV BBDO, the agency’s first work since winning the account dramatises that nothing, not even a global pandemic, stops the annual Macmillan Coffee Morning.
The TV, digital, and radio campaign breaks on 6 July and runs until the end of September to highlight that, as treatments have been delayed, Macmillan’s work has never been more vital and neither has the fundraising generated by the Coffee Morning, now in its 30th year.
AMV’s campaign, which encourages people to hold different kinds of coffee mornings for the post-COVID world, and to do whatever it takes to get involved, makes a virtue of lockdown shooting conditions, blending live action with myriad animations styles, developed together with London studio Blinkink.
Client name & job title: Anthony Newman – Director of Response Marketing; Emma Guise – Director of Brand and Communications; Abby Solomon – Interim Head of National Marketing (Fundraising);
Head of Brand Advertising: Joanna Juber
Gabby Greaves – Marketing Manager
Creative Agency: AMV BBDO
Creative Directors: Andy Clough, Rich McGrann
Copywriter: Dan Warner
Art Director: Andy Vasey
Agency Planner: Tom White, Nicola Willison
Agency Account Team: Alex Bird, Rachel Dymond, Angela Kwashie
Agency Producer: Sophie Honour
Media Agency: Zenith
Production Company: Blinkink
Director: Chris Bristow and Sam Gainsborough
Executive Producer – Bart Yates
Producer: Georgina Fillmore
Live PM - Sophie Peskin
PA - Molly Turner
Compositors - John Moore, Brad Purnell, Theo Nunn
Edit - Mdhamiri Nkemi, Tom Fisher
2D - Freya Hotson, Andrew Clarke
DOP - Joe Gainsborough
Casting - Emily Tilelli
Props - Isobel Irwin
Post-production Company: Framestore
Business Affairs: Cate Killeen
Audio Post-production: String & Tins