Macmillan Cancer Support: Coffee Morning by AMV BBDO

Agency: AMV BBDO
Date: Jul 2020
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Macmillan Cancer Support is launching a campaign to encourage the public to take part in the Coffee Morning fundraising event.

Created by AMV BBDO, the agency’s first work since winning the account dramatises that nothing, not even a global pandemic, stops the annual Macmillan Coffee Morning.

The TV, digital, and radio campaign breaks on 6 July and runs until the end of September to highlight that, as treatments have been delayed, Macmillan’s work has never been more vital and neither has the fundraising generated by the Coffee Morning, now in its 30th year.

AMV’s campaign, which encourages people to hold different kinds of coffee mornings for the post-COVID world, and to do whatever it takes to get involved, makes a virtue of lockdown shooting conditions, blending live action with myriad animations styles, developed together with London studio Blinkink.

Credits

Client name & job title: Anthony Newman – Director of Response Marketing; Emma Guise – Director of Brand and Communications; Abby Solomon – Interim Head of National Marketing (Fundraising);

Head of Brand Advertising: Joanna Juber

Gabby Greaves – Marketing Manager

Creative Agency: AMV BBDO

Creative Directors: Andy Clough, Rich McGrann

Copywriter: Dan Warner

Art Director: Andy Vasey

Agency Planner: Tom White, Nicola Willison

Agency Account Team: Alex Bird, Rachel Dymond, Angela Kwashie

Agency Producer: Sophie Honour

Media Agency: Zenith

Production Company: Blinkink

Director: Chris Bristow and Sam Gainsborough

Executive Producer – Bart Yates

Producer: Georgina Fillmore

Live PM - Sophie Peskin

PA - Molly Turner

Compositors - John Moore, Brad Purnell, Theo Nunn

Edit - Mdhamiri Nkemi, Tom Fisher

2D - Freya Hotson, Andrew Clarke

DOP - Joe Gainsborough

Casting - Emily Tilelli

Props - Isobel Irwin

Post-production Company: Framestore

Business Affairs: Cate Killeen

Audio Post-production: String & Tins

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