Guinness: Made in Black by AMV BBDO
- Location:
Inspiring stories highlight a new campaign for Guinness featuring Africans who have overcome adversities, such as lost limbs and being the only woman in a male dominated sport, to thrive in sport and life.
‘Made of Black’ by AMV BBDO tells four unique stories that celebrate individuals who are showing unexpected character in the world of football and inspiring those around them. Each film features a true story and cover issues such as gender stereotyping and overcoming disabilities.
At the end of each film, the featured storyteller links the obstacles they have overcome and the achievements they have had to being ‘Made of Black’ – a connection to the Guinness ‘Made of More’ platform which tells stories of how unexpected character, in people and beer, enrich the world around us.
Credits
Client: Diageo
Graham Villiers-Tuthill: Marketing Director, Guinness Africa
Jessica Lace: Content Creation Manager
Orla Nagle: Global Influencer, Advocacy & Sponsorships Manager
Nicola Sargent: Planning Manager
Agency: AMV BBDO
ECDs: Mike Schalit, Alex Grieve & Adrian Rossi
Creative Directors: Andy Clough & Richard McGrann
Copywriters: Richard McGrann & Andy Clough & Robert Wilkins & Leo Maguire
Art Director: Andy Clough
Agency Planners: David Edwards & Tom Claridge
Agency Account Management: Michael Pring, Samantha Morgan & Tom Lawson
Agency Producer: Miles Nathan, Charlie Thacker & Yvonne Clayton
Media Agency: Carat
Media Planners: Graham Deneys & Jenna Kreft
Production Company: Stink Films
Director: Robert Wilkins & Leo Maguire (Wilkins & Maguire)
Executive Producer: Jon Chads
Producer: Paz Parasmand
Director of Photography: James Laxton
Steadicam: Chris Vermaak
1st AC: Tim Allan
Audio Post-production: 750 MPH
Online Post-Productions: The Mill
Editor: Peter Norrey
Editing Company: Cut and Run
Editor: Sam Jones @ Cut & Run
Colourist: Alex Bickel @ Color Collective
Service Company Africa: Ginger Ink
