Agency: AMV BBDO
Client: Guinness
Date: Dec 2021
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Guinness is lighting up 22 pubs across the country this December to celebrate their returning role as hubs of the community and places of joyful times this festive season.

With the festive season upon us, 3.3 million Brits have already booked a reservation at a pub or restaurant over the holidays. To ensure these festive celebrations could take place at local pubs Guinness has donated £30million towards keeping pubs, bars and restaurants open.

Created in partnership with AMV BBDO, the campaign also sees The Guinness Pub Choir making their debut performance covering the classic Elvis Presley hit Always On My Mind.


Client: Diageo

Brand: Guinness

Campaign title: Light Up Your Local

Client name: Ros Healy, Anna MacDonald, Neil Shah, Linda Bradley and Helen Carswell

Creative Agency: AMV BBDO

CCO: Alex Grieve

ECDs: Nadja Lossgott and Nicholas Hulley

Creative Director: Nadja Lossgott and Nicholas Hulley

Creative Team: Andy Varsey and Dan Warner (lights up activation); Josie Finlay and Charles Olafare (choir)

Agency planner: Matt Hardisty

Agency account team: Michael Pring, Nick Andrew, Alexandra Sandford Smith and Aneesha Ghatthaora

Agency producer (activation): Tom Saunders

Production Company: Verve

Media agency: PHD

Social media agency: Born Social

PR Agency: Hope & Glory