Guinness: Good Things Are In Our Grasp by AMV BBDO
- Location:
Guinness is lighting up 22 pubs across the country this December to celebrate their returning role as hubs of the community and places of joyful times this festive season.
With the festive season upon us, 3.3 million Brits have already booked a reservation at a pub or restaurant over the holidays. To ensure these festive celebrations could take place at local pubs Guinness has donated £30million towards keeping pubs, bars and restaurants open.
Created in partnership with AMV BBDO, the campaign also sees The Guinness Pub Choir making their debut performance covering the classic Elvis Presley hit Always On My Mind.
Credits
Client: Diageo
Brand: Guinness
Campaign title: Light Up Your Local
Client name: Ros Healy, Anna MacDonald, Neil Shah, Linda Bradley and Helen Carswell
Creative Agency: AMV BBDO
CCO: Alex Grieve
ECDs: Nadja Lossgott and Nicholas Hulley
Creative Director: Nadja Lossgott and Nicholas Hulley
Creative Team: Andy Varsey and Dan Warner (lights up activation); Josie Finlay and Charles Olafare (choir)
Agency planner: Matt Hardisty
Agency account team: Michael Pring, Nick Andrew, Alexandra Sandford Smith and Aneesha Ghatthaora
Agency producer (activation): Tom Saunders
Production Company: Verve
Media agency: PHD
Social media agency: Born Social
PR Agency: Hope & Glory
