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Ken Hein

US editor

Shavonne M Clark

senior manager of marketing

GOSH: Ordinary World by AMV BBDO

Agency: AMV BBDO
Client: GOSH
Date: Jan 2017
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No child wants to be in hospital missing out on the everyday, ordinary things we all take for granted. This is especially true of the children at Great Ormond Street Hospital (GOSH), who are often seriously ill, and in hospital for extended periods of time.

Based on this insight, AMV BBDO has developed a fully-integrated brand campaign for Great Ormond Street Hospital Children’s Charity.


Creative director: Tim Riley

Creatives: Charlotte Adorjan, Michael Jones

Additional credits: Agency planner: Bridget Angear

Agency account team: James Drummond, Alexandra Sandford Smith

TV producer: Verity Elvin

Senior art producer: Jaki Jo Hannan

Media agency: Mediacom

Media planner: Richard Law

Production company: Rattling Stick

Director: Andy McLeod

Production company producer: Stuart Bentham

Editor: Eve Ashwell - Assembly Rooms

Post-house: Electric Theatre Collective

VFX supervisor: Adam Watson

Post producer: Josh Robinson

Music composition: Alex Baranowski c/o Siren

Audio post production: Parv Thind - Wave Studios

Print/OOH photographer: Sue Parkhill

Photgraphic agent: Filipa Melo, Eyemade

Print/OOH graphics: Debut art: Matt Dartford, AJ/MDI Digital, hitandrun, Peter Crowther, Justin Metz

Events agency: RPM

Producer: Ben Cowell

Published: January 2017