The Drum Awards Festival - Digital Advertising

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Agency: AMV BBDO
Date: May 2016
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AMV BBDO has created a new campaign for ‘Go Ultra Low’ – a campaign run in partnership between the Government and eight leading vehicle manufacturers to promote and increase uptake of electric vehicles. The new work launched on 25th April 2016, and will run across VOD, YouTube, radio, press and digital display.

The ‘Go Ultra Low’ campaign, a unique partnership in the global automotive market, aims to educate the public about electric cars and show that, contrary to current perceptions, electric cars are exciting to drive and a practical alternative to petrol and diesel cars.

The film sets the scene of a race track at night. An electric car is driving around the circuit. Pulses and lights create an electric atmosphere. As the car drives round we pull out to a bird’s eye view that reveals that the track is in the shape of an electric circuit and the electric car is the charge flowing around it. The final pack shot heroes the latest electric cars available from mainstream manufacturers supporting the campaign.


Creative Director: Tim Riley

Art Director: Colin Jones

Copywriter: Phil Martin

Additional Credits: Agency Planner: Pippa Morris

Agency Account Man: Alex Bird, Mike Logan, Will Hooker

Agency Producer: Selina Dey, Kieran Sadler

Media Agency: Carat

Media Planner: Kate McNiven, Imogen Mead

Media Buying: Louise Knipe, Annie Moberly

Production Company: Irresistible Films

Director: Florian Sigl

Production Company Producer: Jo Rae

Post Production Company: Irresistible Films

Audio Post Production: Irresistible Films