AMV BBDO has created a new campaign for ‘Go Ultra Low’ – a campaign run in partnership between the Government and eight leading vehicle manufacturers to promote and increase uptake of electric vehicles. The new work launched on 25th April 2016, and will run across VOD, YouTube, radio, press and digital display.
The ‘Go Ultra Low’ campaign, a unique partnership in the global automotive market, aims to educate the public about electric cars and show that, contrary to current perceptions, electric cars are exciting to drive and a practical alternative to petrol and diesel cars.
The film sets the scene of a race track at night. An electric car is driving around the circuit. Pulses and lights create an electric atmosphere. As the car drives round we pull out to a bird’s eye view that reveals that the track is in the shape of an electric circuit and the electric car is the charge flowing around it. The final pack shot heroes the latest electric cars available from mainstream manufacturers supporting the campaign.
Creative Director: Tim Riley
Art Director: Colin Jones
Copywriter: Phil Martin
Additional Credits: Agency Planner: Pippa Morris
Agency Account Man: Alex Bird, Mike Logan, Will Hooker
Agency Producer: Selina Dey, Kieran Sadler
Media Agency: Carat
Media Planner: Kate McNiven, Imogen Mead
Media Buying: Louise Knipe, Annie Moberly
Production Company: Irresistible Films
Director: Florian Sigl
Production Company Producer: Jo Rae
Post Production Company: Irresistible Films
Audio Post Production: Irresistible Films