Meta: Facebook Portal by AMV BBDO
- Location:
A new campaign from Facebook Portal focuses on the important connection between grandparents and grandchildren across TV, digital, social and OOH encouraging families to take advantage of the many benefits that come with sharing experiences through video calling.
The ad marks the start of a partnership between Portal and YoungMinds, extending through 2022, to reach and recognise the vital role that trusted adults like parents as grandparents can play in supporting the mental health of young people.
Developed with AMV BBDO, the work was driven by research that found that nearly 2 million UK grandparents only see their grandchildren once a year. So, whilst many families have been able to reconnect in person, the reality is most British families remain separated by geography, especially grandparents from their grandchildren.
A multi-channel strategy covers e-commerce, digital and social media ads and OOH across the country. The campaign will also include a hyper-local activation in Bournemouth. Messages of love from grandchildren will pop up in DOOH placements all over the town, home to more grandparents than anywhere else in the UK.
Credits
Head of International Marketing - Aaron Hoffman
Creative Director - Stephania Silveira
Brand Manager - Sarah Kirchner
Program Management Lead - Matt Cresswell
Integrated Comms Strategist - Marianne Seye-Precetti
Head of International Comms - Sinead Purcell
Programme Manager - James Faupel
Creative Director - Stephen Klinck
Creative Agency: AMV BBDO
CCO: Alex Grieve
Deputy ECDs: Toby Allen & Jim Hilson
Creative Director: Neil Clarke and Jay Phillips
Films: Neil Clarke and Jay Phillips
Digital & Social ads: Neil Shanlin, Julia Merino, Anthony Eagle, Michael Jones and Thomas Hazledine
Agency Planner: David Edwards and Alice Aldridge
Agency Account Team: Richard Moloney, Charlotte Oram, Imogen White-Thomson and Elliot Falconer
Agency Producer: Nick Godden, Caroline Jemirifo, Ian Whittle, Kirstie Johnstone, Louisa Frost, Kim Marshall and Sophie Alliott
Agency Project Management: Emily Turpin, Vaishali Vaghela and Rosanna Goodband
Business Affairs: Michelle Holmes
Agency Design: Chris Chapman, Richard Holgate, Dan Mead, Ian Mills and Simon Dilks
Production Company (AV): New-Land
Production Company (Photography): LouLou Productions
Production Company (social): Flare
Director: Joanna Nordahl
Production Co. Producer: Jen Gelin
Post-production Company: MPC
Audio Post-production: Wave Studios
Photographer: Kitty Gale
Social Agency: VMLY&R
Media Agency: Mindshare
PR Agency: H+K Strategies
