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Meta: Facebook Portal by AMV BBDO

Agency: AMV BBDO
Client: Meta
Date: Oct 2021
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A new campaign from Facebook Portal focuses on the important connection between grandparents and grandchildren across TV, digital, social and OOH encouraging families to take advantage of the many benefits that come with sharing experiences through video calling.

The ad marks the start of a partnership between Portal and YoungMinds, extending through 2022, to reach and recognise the vital role that trusted adults like parents as grandparents can play in supporting the mental health of young people.

Developed with AMV BBDO, the work was driven by research that found that nearly 2 million UK grandparents only see their grandchildren once a year. So, whilst many families have been able to reconnect in person, the reality is most British families remain separated by geography, especially grandparents from their grandchildren.

A multi-channel strategy covers e-commerce, digital and social media ads and OOH across the country. The campaign will also include a hyper-local activation in Bournemouth. Messages of love from grandchildren will pop up in DOOH placements all over the town, home to more grandparents than anywhere else in the UK.

Credits

Head of International Marketing - Aaron Hoffman

Creative Director - Stephania Silveira

Brand Manager - Sarah Kirchner

Program Management Lead - Matt Cresswell

Integrated Comms Strategist - Marianne Seye-Precetti

Head of International Comms - Sinead Purcell

Programme Manager - James Faupel

Creative Director - Stephen Klinck

Creative Agency: AMV BBDO

CCO: Alex Grieve

Deputy ECDs: Toby Allen & Jim Hilson

Creative Director: Neil Clarke and Jay Phillips

Films: Neil Clarke and Jay Phillips

Digital & Social ads: Neil Shanlin, Julia Merino, Anthony Eagle, Michael Jones and Thomas Hazledine

Agency Planner: David Edwards and Alice Aldridge

Agency Account Team: Richard Moloney, Charlotte Oram, Imogen White-Thomson and Elliot Falconer

Agency Producer: Nick Godden, Caroline Jemirifo, Ian Whittle, Kirstie Johnstone, Louisa Frost, Kim Marshall and Sophie Alliott

Agency Project Management: Emily Turpin, Vaishali Vaghela and Rosanna Goodband

Business Affairs: Michelle Holmes

Agency Design: Chris Chapman, Richard Holgate, Dan Mead, Ian Mills and Simon Dilks

Production Company (AV): New-Land

Production Company (Photography): LouLou Productions

Production Company (social): Flare

Director: Joanna Nordahl

Production Co. Producer: Jen Gelin

Post-production Company: MPC

Audio Post-production: Wave Studios

Photographer: Kitty Gale

Social Agency: VMLY&R

Media Agency: Mindshare

PR Agency: H+K Strategies

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