Dolmio: advert-body-1 by AMV BBDO
- Location:
Mars Food has released the latest advert in its Dolmio 'No drama' campaign. Building on insight that gathering the family to the table for dinner can be the most difficult task parents face every day.
The film introduces two armies; one made up of parents, the other all their children. The spot shows an epic confrontation between the two sides across a ‘battlefield’ where they clash to try and persuade them to come to the table for dinner. The massed ranks of beleaguered parents battle in vain for the attention of their otherwise preoccupied children - before thanking the no-nonsense Dolmio Spaghetti Bolognese, which helps to bring peace and order to the scene.
'The Battle of Dinnertime' was created by AMV BBDO and is the third advert from the 'No drama' campaign. The advert aired in the UK on Sunday 16 September across all major commercial channels, as well as online.
Credits
Clarence Mak, Global Chief Marketing and Customer Officer, Mars Food
Clare Dawson, Marketing Director, Mars Food UK
Ian Nundy, UK Marketing Manager, Mars Food
Brief (in one line):
Show how Dolmio takes the drama out of dinnertime
Creative Agency:
AMV BBDO
Creative Director:
Alan Wilson, Diccon Driver
Creative
Michael Jones
Creative
Polina Zabrodskaya
Agency Planner:
John McDonald
Agency Account Team:
James Drummond, Gemma Troup, Priya Shial
Agency Producer:
Zoe Cunningham
Media Agency:
Mediacom
Media Planner:
Rupert Beck
Production Company:
Stink & Radioaktive Film
Director:
Keith McCarthy
Production Co. Producer:
Josh Barwick
Editor:
Tim Hardy, Stitch
Composer:
Guy Farley, Siren
Sound:
Sam Ashwell, 750mph
