Currys PC World: Make Anyone's Christmas by AMV BBDO
- Location:
Currys PC World has unveiled the latest iteration of its Christmas campaign, which debuted on Channel 4 during Supershoppers.
This festive season, Currys PC World will show the nation that be it through its unbeatable products, or one of its incredible exclusive offers, it is the only place to pick up a gift for your loved ones this Christmas.
The new campaign highlights one intrepid and dedicated colleague, Tim, who impresses some famous customers in a tongue in cheek series of ads, which are sure to bring festive cheer to the viewer.
Notable names including Olympian Victoria Pendleton, comedian Mark Watson and radio host Roman Kemp all feature. In a humorous twist, Tim is also faced with a modern day ‘influencer’, who he advises on tech issues.
Credits
Project:
Dixons Carphone plc
Client name & job title:
Currys PC World ‘Make Anyone’s Christmas’
Brief (in one line):
Make Anyone’s Christmas with Currys PC World
Creative Agency:
AMV BBDO
Creative Directors:
Steve Stretton
Copywriter:
James Child
Art Director:
Ash Prentice
Agency Planner:
Tom Claridge
Agency Account Team:
Alex Bird, Alex Smith, Joshua Barnes, Chris Ferguson
Agency Producer:
Nikki Holbrow
Media Agency:
Blue 449
Media Planner:
Blue 449
Production Company:
Biscuit
Director:
Clay Weiner
Production Co. Producer:
Camilla Cullen
