Cancer Research UK: Could you decide who lives, and who dies? by AMV BBDO

Agency: AMV BBDO
Date: Feb 2016
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Cancer Research UK and AMV BBDO have released a film to show the impossible choice that will have to be made if Stop Smoking Services are cut – who gets help, and who doesn’t.

As over £200million has been slashed from public health funding (with more cuts to come), Stop Smoking Services are at serious risk. This could mean that fewer smokers have access to one of the most effective ways to give up smoking. Local authorities may have the difficult decision of deciding who to help and who will be left out. The film shows ordinary people being put in that position, and having to make the impossible choice themselves.

Cancer Research UK and AMV BBDO have released a film to show the impossible choice that will have to be made if Stop Smoking Services are cut – who gets help, and who doesn’t.

As over £200million has been slashed from public health funding (with more cuts to come), Stop Smoking Services are at serious risk. This could mean that fewer smokers have access to one of the most effective ways to give up smoking. Local authorities may have the difficult decision of deciding who to help and who will be left out. The film shows ordinary people being put in that position, and having to make the impossible choice themselves.

Credits

Creative Director: Nick Hulley, Nadja Lossgot

Art Director: Josephine Shedden

Copywriter: Oliver Frost

Additional Credits: Agency Planner: Craig Mawdsley, Annalisa Gentili

Agency Account Man: Pippa Hardingham

Agency Producer: Yvonne Clayton, Charlie Thacker

Media Agency: Mediacom

Media Planner: Darai Rudzka, HiuMan Lam

Production Company: Bare Films

Director: James Lawes

Production Co. Producer: Jessica Turner

Post Production Company: Chris McKay, Cut + Run, The Mill

Audio Post Production: Ed Downham, Wave

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