Cancer Research UK: advert-body-1 by AMV BBDO
- Location:
Cancer Research UK and AMV BBDO have released a film to show the impossible choice that will have to be made if Stop Smoking Services are cut – who gets help, and who doesn’t.
As over £200million has been slashed from public health funding (with more cuts to come), Stop Smoking Services are at serious risk. This could mean that fewer smokers have access to one of the most effective ways to give up smoking. Local authorities may have the difficult decision of deciding who to help and who will be left out. The film shows ordinary people being put in that position, and having to make the impossible choice themselves.
Cancer Research UK and AMV BBDO have released a film to show the impossible choice that will have to be made if Stop Smoking Services are cut – who gets help, and who doesn’t.
As over £200million has been slashed from public health funding (with more cuts to come), Stop Smoking Services are at serious risk. This could mean that fewer smokers have access to one of the most effective ways to give up smoking. Local authorities may have the difficult decision of deciding who to help and who will be left out. The film shows ordinary people being put in that position, and having to make the impossible choice themselves.
Credits
Creative Director: Nick Hulley, Nadja Lossgot
Art Director: Josephine Shedden
Copywriter: Oliver Frost
Additional Credits: Agency Planner: Craig Mawdsley, Annalisa Gentili
Agency Account Man: Pippa Hardingham
Agency Producer: Yvonne Clayton, Charlie Thacker
Media Agency: Mediacom
Media Planner: Darai Rudzka, HiuMan Lam
Production Company: Bare Films
Director: James Lawes
Production Co. Producer: Jessica Turner
Post Production Company: Chris McKay, Cut + Run, The Mill
Audio Post Production: Ed Downham, Wave
