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BT Sport: Take Them All On by AMV BBDO

Agency: AMV BBDO
Client: BT Sport
Date: Aug 2018
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BT Sport has today launched a new advertising campaign ahead of the new Premier League football season, showcasing the full range of top flight sport available across its channels.

This season is set to be the best yet on BT Sport with all UEFA Champions League and UEFA Europa League matches exclusively on BT Sport, more FA Cup and women’s football, all of the rugby Heineken Cup and more boxing than ever before.

The new season’s campaign will kick off with a TV advert that follows a sports-mad schoolgirl named Charlotte. The TV ad follows Charlotte throughout her day as she imagines taking on and getting the better of her favourite sports stars – all set to the Britpop anthem ‘Connection’ by Elastica.

Credits

David Stratton- General Manager: BT Sport, TV and Broadband

Jon Crownshaw- Head of Marketing, BT Sport

Lauren Crozier- Senior Marketing Manager, BT Sport

Tom Rowe- Marketing Manager, BT Sport

Creative Agency: AMV BBDO

Creative Director: Alex Grieve and Adrian Rossi

Copywriter: Mike Crowe

Art Director: Rob Messeter

Agency Planner: Joe Smith

Agency Account Team: Nick Andrew- Board Account Director

Matt Thomas- Account Director

Patrick Bolton- Senior Account Manager

Jack Farkas- Account Manager

David Oyedele- Account Executive

Agency Producer: James Robley- Producer

Deborah McCartney- Assistant Producer

Media Agency: Essence

Media Planner: Tom Harris

Production Company: Sonny

Director: Fredrik Bond

Production Co. Producer: Alicia Richards

Post-production Company: The Mill

Business Affairs: Cate Killen, Ashley McLeod

Audio Post-production: 750 MPH