BT Sport: advert-body-2 by AMV BBDO
- Location:
BT Sport has today launched a new advertising campaign ahead of the new Premier League football season, showcasing the full range of top flight sport available across its channels.
This season is set to be the best yet on BT Sport with all UEFA Champions League and UEFA Europa League matches exclusively on BT Sport, more FA Cup and women’s football, all of the rugby Heineken Cup and more boxing than ever before.
The new season’s campaign will kick off with a TV advert that follows a sports-mad schoolgirl named Charlotte. The TV ad follows Charlotte throughout her day as she imagines taking on and getting the better of her favourite sports stars – all set to the Britpop anthem ‘Connection’ by Elastica.
Credits
David Stratton- General Manager: BT Sport, TV and Broadband
Jon Crownshaw- Head of Marketing, BT Sport
Lauren Crozier- Senior Marketing Manager, BT Sport
Tom Rowe- Marketing Manager, BT Sport
Creative Agency: AMV BBDO
Creative Director: Alex Grieve and Adrian Rossi
Copywriter: Mike Crowe
Art Director: Rob Messeter
Agency Planner: Joe Smith
Agency Account Team: Nick Andrew- Board Account Director
Matt Thomas- Account Director
Patrick Bolton- Senior Account Manager
Jack Farkas- Account Manager
David Oyedele- Account Executive
Agency Producer: James Robley- Producer
Deborah McCartney- Assistant Producer
Media Agency: Essence
Media Planner: Tom Harris
Production Company: Sonny
Director: Fredrik Bond
Production Co. Producer: Alicia Richards
Post-production Company: The Mill
Business Affairs: Cate Killen, Ashley McLeod
Audio Post-production: 750 MPH
