Bodyform: Let Your Body Flow by AMV BBDO

To mark the launch of its new range of period underwear, 'intimawear' by Bodyform, the brand has created a spot, 'Let Your Body Flow' that beautifies, poeticises and celebrates periods, clots and all to promote the range of washable and reusable period pants.

#LetYourBodyFlow showcases real people in real situations, shot beautifully and empathetically. They are empowered, but not posey, comfortable in their skins and in the pants.