Galaxy : Thought Train by AMV BBDO & BBDO New York

Client: Galaxy
Date: Sep 2017
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Mars Chocolate’s Galaxy has sealed the coffin of its resurrected advertising star, Audrey Hepburn, choosing instead to feature a ‘modern day heroine’ in its first global campaign since 2013.

‘Thought Train’ is a trippy film that follows the Shakespearean actress and poet Jade Anouka as she makes her way through a locomotive full of surprise twists and turns. The journey begins as a mundane commute, but once Anouka spots a blue bird resting on her smartphone she’s taken on a topsy turvy voyage.

When she lands back in her seat and into reality, she puts her phone aside and instead chooses to snap off a chunk of Galaxy chocolate.

Tapping into the current trend for mindfulness, the spot co-created by AMV BBDO and BBDO New York aims to encourage modern women to set aside distracting technologies and to-do lists and make time to embrace pleasure; the blue bird that begins Anouka’s journey, for instance, is meant to be representation of Twitter and its never-ending stream of updates.

Credits

Creative Agency:

AMV BBDO/BBDO NY

Creative Director:

Rosie Arnold, Melinda Kanipe and Mandy Hoveyda, (Freelance Global Creative Director)

Creative Partners:

Mike Crowe & Rob Messeter

Creative Officers:

David Lubars – Global CCO

Greg Hahn – US CCO

Agency Planner:

Emily Harlock , Michael Case & James Miller

Agency Account Manager:

UK:

Katy Talikowska – Managing Partner

James Drummond – Board Account Director

Natasha Hoban – Account Director

Abderrahim Hafiz – Account Manager

US:

Susannah Keller – EVP, Global Account Director

Ashley Gill – Account Director

Melissa Higgins – Account Executive

Agency Producer:

Trish Russell and Felicity Bamber

Production Company Executive Producer:

James Sorton

Media Agency:

Zenith

Media Planner:

Mediacom

Production Company:

Pulse

Director:

Sam Pilling

Production Co. Producer:

Arlene McGann

Post-production Company:

Framestore

Sound Studio:

Sam Ashwell and Jake Ashwell @ 750mph

Editing Company:

Ellie Johnson @ Speade