Galaxy : Thought Train by AMV BBDO & BBDO New York
- Location:
Mars Chocolate’s Galaxy has sealed the coffin of its resurrected advertising star, Audrey Hepburn, choosing instead to feature a ‘modern day heroine’ in its first global campaign since 2013.
‘Thought Train’ is a trippy film that follows the Shakespearean actress and poet Jade Anouka as she makes her way through a locomotive full of surprise twists and turns. The journey begins as a mundane commute, but once Anouka spots a blue bird resting on her smartphone she’s taken on a topsy turvy voyage.
When she lands back in her seat and into reality, she puts her phone aside and instead chooses to snap off a chunk of Galaxy chocolate.
Tapping into the current trend for mindfulness, the spot co-created by AMV BBDO and BBDO New York aims to encourage modern women to set aside distracting technologies and to-do lists and make time to embrace pleasure; the blue bird that begins Anouka’s journey, for instance, is meant to be representation of Twitter and its never-ending stream of updates.
Credits
Creative Agency:
AMV BBDO/BBDO NY
Creative Director:
Rosie Arnold, Melinda Kanipe and Mandy Hoveyda, (Freelance Global Creative Director)
Creative Partners:
Mike Crowe & Rob Messeter
Creative Officers:
David Lubars – Global CCO
Greg Hahn – US CCO
Agency Planner:
Emily Harlock , Michael Case & James Miller
Agency Account Manager:
UK:
Katy Talikowska – Managing Partner
James Drummond – Board Account Director
Natasha Hoban – Account Director
Abderrahim Hafiz – Account Manager
US:
Susannah Keller – EVP, Global Account Director
Ashley Gill – Account Director
Melissa Higgins – Account Executive
Agency Producer:
Trish Russell and Felicity Bamber
Production Company Executive Producer:
James Sorton
Media Agency:
Zenith
Media Planner:
Mediacom
Production Company:
Pulse
Director:
Sam Pilling
Production Co. Producer:
Arlene McGann
Post-production Company:
Framestore
Sound Studio:
Sam Ashwell and Jake Ashwell @ 750mph
Editing Company:
Ellie Johnson @ Speade
