Mars Chocolate’s Galaxy has sealed the coffin of its resurrected advertising star, Audrey Hepburn, choosing instead to feature a ‘modern day heroine’ in its first global campaign since 2013.
‘Thought Train’ is a trippy film that follows the Shakespearean actress and poet Jade Anouka as she makes her way through a locomotive full of surprise twists and turns. The journey begins as a mundane commute, but once Anouka spots a blue bird resting on her smartphone she’s taken on a topsy turvy voyage.
When she lands back in her seat and into reality, she puts her phone aside and instead chooses to snap off a chunk of Galaxy chocolate.
Tapping into the current trend for mindfulness, the spot co-created by AMV BBDO and BBDO New York aims to encourage modern women to set aside distracting technologies and to-do lists and make time to embrace pleasure; the blue bird that begins Anouka’s journey, for instance, is meant to be representation of Twitter and its never-ending stream of updates.
AMV BBDO/BBDO NY
Rosie Arnold, Melinda Kanipe and Mandy Hoveyda, (Freelance Global Creative Director)
Mike Crowe & Rob Messeter
David Lubars – Global CCO
Greg Hahn – US CCO
Emily Harlock , Michael Case & James Miller
Agency Account Manager:
Katy Talikowska – Managing Partner
James Drummond – Board Account Director
Natasha Hoban – Account Director
Abderrahim Hafiz – Account Manager
Susannah Keller – EVP, Global Account Director
Ashley Gill – Account Director
Melissa Higgins – Account Executive
Trish Russell and Felicity Bamber
Production Company Executive Producer:
Production Co. Producer:
Sam Ashwell and Jake Ashwell @ 750mph
Ellie Johnson @ Speade