The Drum Awards Festival - Extended Deadline

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Agency: AMV BBDO
Client: Asda
Date: Nov 2020
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This year, Asda was one of the first of the major supermarkets to launch its Christmas ad.

With England on the eve of its second lockdown, many are looking to the festive season to bring a little cheer to the end of 2020. Featuring the tagline, 'the Christmas we all need, at the prices we want' the spot sees the return of Asda super-fan Sunny and his wife and children as they try to bring some seasonal cheer to their Scrooge-like next-door-neighbor, Christine.

The spot has won praise for its no-frills approach to this year's festivities, acknowledging that "Christmas is going to be different this year so let’s really make the most of it."