The Drum Awards Festival - Extended Deadline

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Date: May 2018
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Currys PC World launches its latest multi-million-pound advertising campaign in support of its new ‘Get Your TV For Free’ giveaway, and its best ever range of TVs. Designed to capture the excitement ahead of a football-filled summer, the campaign kicks off today with a series of TV ads before appearing in press, social media and out-of-home.

Currys TV ad makes its debut on the TV pitch today during Who Wants To Be A Millionaire. The ad, shot in the style of a post-match interview, depicts a Currys PC World employee being interviewed about his team’s hard work in training clearly paying off on the shop floor after a big day assisting Currys PC World shoppers with their TV purchases. The ad also covers Currys PC World’s new ‘Get Your TV For Free’ promotion, running between 9th May and 26th June, where 1 in 20 shoppers buying a 55 inch or above TV will get it for free.


Creative agency AMV BBDO,

Media agency Blue 449

Word of mouth agency 1000heads