Reeves has tasked brand experience agency Amplify with a comprehensive global relaunch that sees the 251-year-old company reposition as a youth-focused lifestyle brand. Centred around the Show Your Colours film, the relaunch is a collaboration with young arts influencers: London based illustrator and print maker, Elliot Kruszynski; Berlin tattoo artist, Daisy Watson; and New York illustrator and textile artist, Llewellyn Mejia.
The film also encourages self-expression whilst celebrating the fact that millennials are an extremely creative generation.
In addition to developing the comms platform Show Your Colours and creating all video content, Amplify also captured new look brand photography; created and executed a visual direction for Instagram; developed POS marketing materials; delivered the launch event; and devised experiential concepts and materials as part of a global toolkit.
Video Content: Amplify / Appleseed Productions / Victor Frankowski