Nike: LVXNIKE by Amplify

This weekend marked the opening of the Louis Vuitton x Nike ‘Air Force 1’ exhibition in Brooklyn to the delight of fashion fanatics and sneakerheads.

In one of his final projects before his untimely death last year, designer Virgil Abloh has taken the iconic shoe to new heights – literally. To coincide with the event, a larger-than-life 3D billboard has popped up in the city.

It’s the work of Amplify, alongside its long-standing collaborators Inertia Studios, and features the shoe situated inside a high-end Louis Vuitton trunk rather than the typical orange sneaker box.

As the activation continues, huge bubbles with the Nike logo embellished on them appear to float out from the screen and burst to reveal different iterations of the shoe.