Iguatemi: Iguatemi Christmas by Ampfy

To celebrate Christmas, Iguatemi shopping mall chain launches a new campaign focused on the importance of having good moments with friends and relatives. Referencing the familial aspect of the season, the campaign puts forward the question: who could be Santa Claus’ Christmas Eve companion?

Conceived by Ampfy agency, the film reinforces Iguatemi’s brand positioning that presents their malls as “settings for remembrance”. The visual language employed was based on paper crafts, produced with 3D CG with touches of motion graphics, with the animation showing the characters giving Christmas color and life.

“We began to wonder what would Santa’s own Christmas Eve be like. After a long day delivering presents all around the world, would he come home to find no one waiting to share Christmas dinner with him, like all the families he saw along the way?”, says Ampfy’s partner and creative vice president Fred Siqueira. “With a whistle, we bring several characters from Christmas tales over to celebrate together with Santa Claus”.

For the soundtrack, an exclusive version of the classic song, Auld Lang Syne was recorded by American singer-songwriter Elizabeth Ziman. Brazilian multi-instrumentalist Milton Guedes – who’s played with renowned local acts like Caetano Veloso, Gilberto Gil, Rita Lee and Roberto Carlos – is the man behind Santa’s whistle, a sound motif that ties the film together.