Iguatemi: Iguatemi Christmas by Ampfy

Agency: Ampfy
Client: Iguatemi
Date: Dec 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
49 votes

To celebrate Christmas, Iguatemi shopping mall chain launches a new campaign focused on the importance of having good moments with friends and relatives. Referencing the familial aspect of the season, the campaign puts forward the question: who could be Santa Claus’ Christmas Eve companion?

Conceived by Ampfy agency, the film reinforces Iguatemi’s brand positioning that presents their malls as “settings for remembrance”. The visual language employed was based on paper crafts, produced with 3D CG with touches of motion graphics, with the animation showing the characters giving Christmas color and life.

“We began to wonder what would Santa’s own Christmas Eve be like. After a long day delivering presents all around the world, would he come home to find no one waiting to share Christmas dinner with him, like all the families he saw along the way?”, says Ampfy’s partner and creative vice president Fred Siqueira. “With a whistle, we bring several characters from Christmas tales over to celebrate together with Santa Claus”.

For the soundtrack, an exclusive version of the classic song, Auld Lang Syne was recorded by American singer-songwriter Elizabeth Ziman. Brazilian multi-instrumentalist Milton Guedes – who’s played with renowned local acts like Caetano Veloso, Gilberto Gil, Rita Lee and Roberto Carlos – is the man behind Santa’s whistle, a sound motif that ties the film together.

Credits

Agency: Ampfy

Client: Iguatemi

Campaign: Iguatemi Christmas

CEO: Pedro Cabral

President: André Chueri

CCO: Fred Siqueira

ECD: Alexandre Nego Lee

Creative Director: Rodrigo Marangoni

Creative: Nego Lee, Fred Siqueira, Rodrigo Marangoni, Daniel Di Pompo,

Stéphanie Zampollo, Lucas Chinen and Fabiana Vieira.

Social Media: Murilo Vasconcelos, Raquel Rodrigues and Beatriz Harumi.

Client Services: Camila Patrick, Luisa Franchi and Evelina Rios

Media Director: Sergio Brotto

Media: Ester Ribeiro, Juliana Aoki, Andreia Passos

RTVC: Luiza Pagliarini, Francine Aoki, Aurélio Ribeiro and Augusto Romeo

Production Company: Vetor Zero

Director: Gabriel Nóbrega

Executive Producers: Alberto Lopes and Sérgio Salles

Client Services: Camila Carrieri, Márcia Guimarães, Thais Lopes

Animation, finishing and e post-production: Vetor Zero team

Audio Production Company: Quiet City Music+Sound

Music Producer: Chris Jordão and Darren Solomon

Client Services: Xanna D’aguiar and Karina Vadasz

Client Approval: Marcelo Miranda, Alexandre Biancamano, Maria Luisa

Mertens and Carla Pimentel Libanori