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Veloretti: It's On by Ambassadors

Client: Veloretti
Date: Apr 2021
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Amsterdam-based bike company Veloretti has teased the launch of its first electric-assisted bicycle in Europe with a brand identity and 20-second film developed from start to finish by creative production studio Ambassadors.

With the product launch and full campaign film expected to launch in late May, for now the CG-animated teaser film showcases the sleek, cutting-edge design of the latest hand-made Veloretti bike under the campaign name ‘It’s On’, and with products including Ace for men and Ivy for women.

While e-bikes are often positioned for a male and more high-tech, gadget-inspired audience, the Veloretti E-Bike aims to pay homage to the rich heritage of European cycling, with a classic, connected e-bike that fits into their young, diverse customers’ lifestyle.

Credits

Client: Veloretti

Founder: Ferry Zonder

Marketing Manager: Thierry Boeckholtz

Marketing Project Manager: Roos Bodewes

Creative Production Studio: Ambassadors

Creative Director: Justin Blyth

Copywriter: Asli Zeren

Art Director: Jurriën Boogert

Producers: Carolina van Vugt, Arjan Eekels

Sound Producer: Zoë de Regt

Artist Manager: Marissa Zandvliet

3D Supervisor: Dimos Hadjisavvas

3D Animation: Nick Groeneveld

3D Artists: Charlotte Vallet, Jeroen Hoolmans, Jeroen Cloosterman, Ralph Meijer, Robin van As

VFX Artist: Micha de Graaf

Layout & Storyboard: Jurriën Boogert, Rachelle Slingerland

Sound Designer: Rens Pluijm

Composers: Sebastiaan Roestenburg, Wessel-Jan van Zijderveld

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