Amsterdam-based bike company Veloretti has teased the launch of its first electric-assisted bicycle in Europe with a brand identity and 20-second film developed from start to finish by creative production studio Ambassadors.
With the product launch and full campaign film expected to launch in late May, for now the CG-animated teaser film showcases the sleek, cutting-edge design of the latest hand-made Veloretti bike under the campaign name ‘It’s On’, and with products including Ace for men and Ivy for women.
While e-bikes are often positioned for a male and more high-tech, gadget-inspired audience, the Veloretti E-Bike aims to pay homage to the rich heritage of European cycling, with a classic, connected e-bike that fits into their young, diverse customers’ lifestyle.
Founder: Ferry Zonder
Marketing Manager: Thierry Boeckholtz
Marketing Project Manager: Roos Bodewes
Creative Production Studio: Ambassadors
Creative Director: Justin Blyth
Copywriter: Asli Zeren
Art Director: Jurriën Boogert
Producers: Carolina van Vugt, Arjan Eekels
Sound Producer: Zoë de Regt
Artist Manager: Marissa Zandvliet
3D Supervisor: Dimos Hadjisavvas
3D Animation: Nick Groeneveld
3D Artists: Charlotte Vallet, Jeroen Hoolmans, Jeroen Cloosterman, Ralph Meijer, Robin van As
VFX Artist: Micha de Graaf
Layout & Storyboard: Jurriën Boogert, Rachelle Slingerland
Sound Designer: Rens Pluijm
Composers: Sebastiaan Roestenburg, Wessel-Jan van Zijderveld