Veloretti: It's On by Ambassadors

Amsterdam-based bike company Veloretti has teased the launch of its first electric-assisted bicycle in Europe with a brand identity and 20-second film developed from start to finish by creative production studio Ambassadors.

With the product launch and full campaign film expected to launch in late May, for now the CG-animated teaser film showcases the sleek, cutting-edge design of the latest hand-made Veloretti bike under the campaign name ‘It’s On’, and with products including Ace for men and Ivy for women.

While e-bikes are often positioned for a male and more high-tech, gadget-inspired audience, the Veloretti E-Bike aims to pay homage to the rich heritage of European cycling, with a classic, connected e-bike that fits into their young, diverse customers’ lifestyle.