Client: Amazon
Date: Apr 2022
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Amazon India has created the unboxing videos for the OnePlus 10 Pro in Decentraland’s metaverse.

The campaign, created by Blink Digital, allows people to view the phone’s features in a 360-degree. People can create their character on Decentraland and make their way in through coordinates to the unboxing venue.

Amazon hopes by leveraging Decentraland as a medium to showcase the unboxing, it will people give a good view of the product even before getting the product in hand.

“For the unboxing of the latest and most anticipated OnePlus 10 Pro, we wanted to do something eye-catching for our customers,” said Nishant Sardana, director of mobile phones and televisions at Amazon India.

“We are happy to partner with Blink Digital to bring something unique and innovative to all the OnePlus fans that are eagerly awaiting the launch of the OnePlus 10 Pro.”