The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: Amazon
Date: Jan 2018
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Amazon is tugging the heart strings in its first ever TVC for the Echo Spot device, showing how its technology can connect families.

Featured is a lonely grandma whose life is changed by the inclusion of the smart device into her home.

Her gift is packed with the instructions “Just ask: ‘Alexa, Call Home.’" The home assistant does just that and the old woman is greeted by her full family on the screen.