Amazon: Alexa, Donate to Toys for Tots

Client: Amazon
Date: Dec 2019
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Giving Tuesday is getting a boost from Amazon, as the retail giant is offering customers the chance to use their voice to donate a toy to a child in need this holiday season via Alexa and Toys for Tots, and Robert Downy Jr and Craig Robinson are along for the sleigh ride.

To donate, customers can simply say, “Alexa, donate to Toys for Tots,” and Alexa will present a reasonably priced item appropriate for kids across a broad range of ages from the Toys for Tots Charity List. After the customer confirms their order, Amazon ships it directly to Toys for Tots.

Customers will be able to donate throughout the holiday season until 31 December, and Amazon will match donations toy for toy. Amazon encourages people to visit amazon.com/toysfortotsdonate to learn more.

Toys for Tots curated a charity list featuring items such as Scientific Explorer My First Mind Blowing Science Kit, 5 Second Rule Junior, Spot It! and more. Once a customer confirms their donation, Alexa can provide tracking and delivery updates to let them know that their donation arrived.

The stars of the Universal Pictures film Dolittle are demonstrating how to donate through Alexa. Robert Downey Jr appears with the animated creatures from the film. He comes into a kitchen where a polar bear, gorilla, goose and squirrel are making holiday cookies. He thinks there’s an easier way to get into the holiday spirit, so he asks Alexa to donate to Toys for Tots as he argues with a squirrel.

Customers donating with Alexa will receive a special thank you message from Downey Jr’s Dolittle costar Craig Robinson after their donation is confirmed.

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