Amazon: advert-body-1

Amazon in its latest campaign is encouraging viewers to get rid of their old products as part of promotional strategy for its Great Indian Sale.

The campaign 'Ab Sehen Kyun Karna' (Why should you tolerate anymore?) has been conceptualized and created by Leo Burnett Orchard Bangalore. The first film opens in an Indian kitchen, where the lady of the house is having a conversation with the mixer about how she has lived with its many tantrums over the years. In the second film we see the guy holding his phone as it charges because it has a loose charging port. In the end they both decide to make use of the Amazon sale.