97% of adult car thieves are charged with additional crimes, making auto theft a danger to more than just the car owner. To help, Coloradans Against Auto Theft (CAAT) reminds people to lock their cars and protect their community.
Amélie created an ambient piece that would turn heads around downtown Denver. The 'Kilo Car' is a full-size vehicle body constructed of materials that look to be different types of drugs, from heroin to fentanyl. Messages on the car read, 'Your unlocked car could be sitting in drug traffic,' and 'Your unlocked car is about to go on a drug bender.' The Kilo Car made its debut in a highly-trafficked area of downtown Denver in March, catching eyes and garnering media coverage from local broadcast stations.
The car will go on to make an appearance at the Denver Auto Show in April, where show attendees will be encouraged to participate in a Kilo Car Twitter hashtag contest to help CAAT spread the car’s important message. Once people see the display and connect auto theft to other crimes, the habit of locking their cars every time will follow.
Eric Hines - Creative Director - Amélie Company
Rachel Edwards - Copywriter - Amélie Company
Olivia Conroy - Junior Art Director - Amélie Company
Courtney Fane - Junior Production Designer - Amélie Company
Pat Feehery - Chief Creative Officer - Amélie Company
Heather Popenhagen - Agency Producer - Amélie Company
Jana Schneider - Senior Account Executive - Amélie Company
Katelyn Aberle - Assistant Account Executive - Amélie Company
Mackie Clonts - Account Director - Amélie Company
Bill Kinsey - Builder - Eyecandy Sculptures