City and County of Denver: advert-body-2 by Amélie Company
- Location:
Teens in Colorado need to understand the negative effects of underage marijuana use. However, most youth don’t want to be lectured about marijuana by adults; they want the facts, and the opportunity to make their own decisions.
The City and County of Denver tasked Amélie with coming up with a teen-approved platform to educate Denver’s youth on all things marijuana. It created 'Weeded Out,' a game show exclusively for teens that educates them on everything about marijuana, from history to legal and health implications. Teaser videos encouraged youth to audition to compete for the title of Heavyweight Champion of Weeded Out Wisdom.
Videos hyped the game show leading up to its release, complemented by educational billboards and school bus advertisements. Amélie also produced a 'classroom version' of the game to be played in schools throughout Denver. By educating students with the straight facts, they can feel empowered to make the responsible decision not to use marijuana underage in a legalized state.
Credits
Cecil Bozard – Creative Lead and Senior Copywriter – Amélie Company
Rachel Edwards – Copywriter – Amélie Company
Eric Hines – Creative Director – Amélie Company
Jennie Jarzabek – Art Director – Amélie Company
Olivia Conroy – Junior Art Director – Amélie Company
Kristen Del Calzo – Agency Producer - Sauce
Daniel Alfonzo – Designer – Amélie Company
Mark Lewis – Production Designer – Amélie Company
Courtney Fane – Junior Production Designer – Amélie Company
Scott Koerlin – Digital Producer – Amélie Company
Heather Popenhagen – Director of Production – Amélie Company
Lindsay Block – Traffic Coordinator – Amélie Company
Jana Schneider – Sr. Account Executive – Amélie Company
Katelyn Aberle – Assistant Account Executive – Amélie Company
Mackie Clonts – Account Director – Amélie Company
Jon Ekstrom – Freelance PR Account Supervisor
Savannah King – Community Manager – Amélie Company
Pat Feehery – Chief Creative Officer – Amélie Company
Adolescent – Live Production Company
Christopher Winterbauer – Live Production Director – Adolescent
Hope Farley – Live Production Executive Producer – Adolescent
Blake Campbell – Freelance Editor
Megan Ternus – Freelance Animator
Ryan Policky – Sound Engineer – Latenight Weeknight