Date: Aug 2019
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Following the brand’s continued expansion, leading British sofa retailer Sofology has teamed up with actor Owen Wilson for its second instalment of captivating TV ads. Instilling the importance of feeling happy, comfortable and ‘at home on a sofa you love’, the adverts capture Wilson, of films Marley & Me and Wedding Crashers, achieving the art of relaxation in a mixture of settings.

Owen Wilson, star of the advertisements, says, “It’s nice to be working with Sofology again and it’s cool to build on what we did last time and play around with these a bit more. What better way to spend a day than taking it easy on a comfortable sofa?”

Depicting Wilson in an LA-esque home, the adverts first draw on the star and a canine companion reclining on Sofology’s new launch Odessy leather sofa, whilst the actor muses about being way too comfortable to go surfing.

Featuring a crafted wooden surfboard boldly mounted onto the wall, the ad draws parallels between traditional carpentry and modern technology used in both sofa and surfboard manufacturing, visually comparing the sophisticated, contemporary clean lines of both.

Credits

Creative Agency: Alpha Century

Media Agency: MediaCom (TV) and the7stars (Digital)

Sofology Director of Creative: Sebastian Brown

Director: Chris Cottam

DOP: Jason Lehel

Executive Creative Director: Barnaby Girling

Production Company: Alpha Century

Hero Talent Casting: Talent Republic

Croatia Service Company: Blue Sky Adriatic

Agency Executive Producer: Ed Pettit

Agency Senior Producer: Dan Smith

Junior Producer: Jake Ainsworth

Production Assistant: Lou Dylan

Client Service Director: Suzi Napier

Editor: Gareth McEwen - Speade

Post production: Silk (Marty McMullan - Colourist / Toby Aldridge – Flame / Melissa Trindade – Post

Producer)

Audio: Lee Willis – Silk