Feel at home on a sofa you love by Alpha Century
- Location:
Following the brand’s continued expansion, leading British sofa retailer Sofology has teamed up with actor Owen Wilson for its second instalment of captivating TV ads. Instilling the importance of feeling happy, comfortable and ‘at home on a sofa you love’, the adverts capture Wilson, of films Marley & Me and Wedding Crashers, achieving the art of relaxation in a mixture of settings.
Owen Wilson, star of the advertisements, says, “It’s nice to be working with Sofology again and it’s cool to build on what we did last time and play around with these a bit more. What better way to spend a day than taking it easy on a comfortable sofa?”
Depicting Wilson in an LA-esque home, the adverts first draw on the star and a canine companion reclining on Sofology’s new launch Odessy leather sofa, whilst the actor muses about being way too comfortable to go surfing.
Featuring a crafted wooden surfboard boldly mounted onto the wall, the ad draws parallels between traditional carpentry and modern technology used in both sofa and surfboard manufacturing, visually comparing the sophisticated, contemporary clean lines of both.
Credits
Creative Agency: Alpha Century
Media Agency: MediaCom (TV) and the7stars (Digital)
Sofology Director of Creative: Sebastian Brown
Director: Chris Cottam
DOP: Jason Lehel
Executive Creative Director: Barnaby Girling
Production Company: Alpha Century
Hero Talent Casting: Talent Republic
Croatia Service Company: Blue Sky Adriatic
Agency Executive Producer: Ed Pettit
Agency Senior Producer: Dan Smith
Junior Producer: Jake Ainsworth
Production Assistant: Lou Dylan
Client Service Director: Suzi Napier
Editor: Gareth McEwen - Speade
Post production: Silk (Marty McMullan - Colourist / Toby Aldridge – Flame / Melissa Trindade – Post
Producer)
Audio: Lee Willis – Silk