Whiskas: advert-body-1 by AlmapBBDO
- Location:
Whiskas has developed the first picture book written for cats. 'The Curious Cat Book' is a full picture book, containing 20 illustrations, each with a new toy or element that the cat-reader can play with.
Sao Paulo agency AlmapBBDO created the book for Whiskas, and the campaign was led by creative directors Andrew Gola, Keka Morelli, Marcleo Noguiera and Pernil.
Credits
Title: The Curious Cat Book
Agency: AlmapBBDO
Client: Mars
Product: Whiskas
Partner/ CCO: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Directors: Andre Gola, Keka Morelli, Marcelo Nogueira, Pernil
Art Director: Daniel Chagas Martins
Copywriter: Daniel Oksenberg
Production Company: Sentimental
Director: Fernanda Salloum
Director of Photography: Ted Carioba
Audio Production Company: PUNCH Audio
Audio Client Services: Lili D. Aragoni
Audio Producer: Cristiano Pinheiro
Music Composer: Cristiano Pinheiro, Tony Berchmans, Mateus Polati e Jimmy Gressler
Illustration: Daniel Chagas Martins
Graphic Producer: Jose Roberto e Marcos Souza
Director of Digital Operations: Rodrigo Falcão
Digital Strategy: Nicole Bortoluzo Cassiano
Agency Client Services: Camilla Massari, Pedro Fragata, Renata Zuccarelli Luzzi, Gabriela Nogueira Dias, Giovanna Canzi
Planners: Cintia Gonçalves, João Gabriel, David Gross, Julia Hodgkiss Prais
Media: Daniel Ribeiro, Renata Bordin , Thabata Hidalgo, Taís Trevisol, Wiraquitan de Lima
BI: Bruno Mosconi, Helio Silva Balbi e Marina Leitão
Client Approval: Cecile Angrand, Marina Sachs, Daniel Calderoni, Valdir Nascimento, Roberto Valdrighi
