Whiskas: The Curious Cat Book by AlmapBBDO

Agency: AlmapBBDO
Client: Whiskas
Date: Apr 2018
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Whiskas has developed the first picture book written for cats. 'The Curious Cat Book' is a full picture book, containing 20 illustrations, each with a new toy or element that the cat-reader can play with.

Sao Paulo agency AlmapBBDO created the book for Whiskas, and the campaign was led by creative directors Andrew Gola, Keka Morelli, Marcleo Noguiera and Pernil.

Credits

Title: The Curious Cat Book

Agency: AlmapBBDO

Client: Mars

Product: Whiskas

Partner/ CCO: Luiz Sanches

Executive Creative Director: Bruno Prosperi

Creative Directors: Andre Gola, Keka Morelli, Marcelo Nogueira, Pernil

Art Director: Daniel Chagas Martins

Copywriter: Daniel Oksenberg

Production Company: Sentimental

Director: Fernanda Salloum

Director of Photography: Ted Carioba

Audio Production Company: PUNCH Audio

Audio Client Services: Lili D. Aragoni

Audio Producer: Cristiano Pinheiro

Music Composer: Cristiano Pinheiro, Tony Berchmans, Mateus Polati e Jimmy Gressler

Illustration: Daniel Chagas Martins

Graphic Producer: Jose Roberto e Marcos Souza

Director of Digital Operations: Rodrigo Falcão

Digital Strategy: Nicole Bortoluzo Cassiano

Agency Client Services: Camilla Massari, Pedro Fragata, Renata Zuccarelli Luzzi, Gabriela Nogueira Dias, Giovanna Canzi

Planners: Cintia Gonçalves, João Gabriel, David Gross, Julia Hodgkiss Prais

Media: Daniel Ribeiro, Renata Bordin , Thabata Hidalgo, Taís Trevisol, Wiraquitan de Lima

BI: Bruno Mosconi, Helio Silva Balbi e Marina Leitão

Client Approval: Cecile Angrand, Marina Sachs, Daniel Calderoni, Valdir Nascimento, Roberto Valdrighi

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