The Epic Match Point by AlmapBBDO

Agency: AlmapBBDO
Date: Nov 2019
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The ATP Finals, one of the world’s biggest tennis tournament features the best players of the year.

There, spectators have the chance to see two legends on the court: Roger Federer and Rafael Nadal. Word has it that Federer may retire early in 2020. Other rumors say that an abdominal injury may keep Nadal from appearing in the tournament. Luckily enough for everyone, these two giants are playing and facing down other stars – among them Novak Djokovic, who’s currently right between Nadal and Federer in the ATP standings.

To get a taste of this historic, evenly matched rivalry, AlmapBBDO and SporTV have put together the point of tennis fans’ dreams, a tribute to the two international idols who have been facing off for the past 15 years: 'The Epic Match Point' – a perfect match point between Federer and Nadal, an epic play that never ends, a 15-minute loop.

Shorter versions of 'The Epic Match Point' will be aired during SporTV programming, encouraging viewers to get in the mood for the ATP Finals.


Agency: AlmapBBDO

Client: SportTV

Title: The Epic Match Point

Product: ATP Finals

CCO: Luiz Sanches

Executive Creative Directors: André Gola, Pernil, and Marcelo Nogueira

Creatives: André Gola and Pernil

RTVC: Vera Jacinto, Diego Villas Bôas

Liaison: Christiano Bock

Media: Fabio Urbanas

Production: Globosat

Director: Diego Villas Bôas

Editor: Miguel Kruschewsky

Client Services: Antonio Rocha and Camila Carvalho

Approval: Comunicação SporTV

Communications Director: Pedro Garcia

Communications Manager: Luís Fernando Santos

Communications Coordinator: Henrique Rost

Communications Analyst: Thiago Mattos

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