Havaianas: Tap Tap Tap by AlmapBBDO

Agency: AlmapBBDO
Client: Havaianas
Date: May 2019
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With the growth of Instagram Stories, tapping the screen to flip through content has become habit. And it was that very habit that inspired Havaianas to explore the format in a new way, to tell stories like never before.

Called 'Tap Tap Tap,' the short uses users’ contact with the screen to speed up the animation. The project is made up of more than 90 illustrations. As users “skip” through them, they interact with the next image, creating the illusion of movement. It was developed by AlmapBBDO with illustrations by LOBO/Vetor Zero.

See it on Instagram.

The story of the short touches on the brand’s global concept of inviting everyone to feel the spirit of Brazilian summer, no matter what season it may be. The protagonist goes from a gray daily routine, with lots of tasks and not much time to relax, to a sunny, happy beach, all after putting on a pair of original sandals from Brazil.


Agency: AlmapBBDO

Client: Alpargatas

Title: Tap Tap Tap

Product: Havaianas

General Creative Director: Luiz Sanches

Executive Creative Directors: Bruno Prosperi, Ricardo Chester, André Gola, Pernil, Keka Morelle, and Marcelo Nogueira

Creatives: André Gola, Pernil, Renato Butori, Rodrigo Resende

Production: LOBO/Vetor Zero

Director: Gabriel Nóbrega

Illustration: Hugo Takashi

Liaisons: Cristina Chacon, Mariana Silveira, Fabiola Liberato, Warley Vieira, Illana Roque

Digital Production: Rodrigo Falcão, Aline Macedo, Sabrina Bernardini, Rafaella Cioffi

Media: Carla Durighetto, Paula Kosugi, Gislayne Neto

Approval: Carla Schmitzberger, Fabio Leite, Eliana Vilches, Mariana Rhormens, Matheus Gonzalez, Liliam Siqueira, Mayra Campagna

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IKEA: Stuff Monster by Rethink

Added 20 September 2019
Agency: Rethink
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