With the growth of Instagram Stories, tapping the screen to flip through content has become habit. And it was that very habit that inspired Havaianas to explore the format in a new way, to tell stories like never before.
Called 'Tap Tap Tap,' the short uses users’ contact with the screen to speed up the animation. The project is made up of more than 90 illustrations. As users “skip” through them, they interact with the next image, creating the illusion of movement. It was developed by AlmapBBDO with illustrations by LOBO/Vetor Zero.
See it on Instagram.
The story of the short touches on the brand’s global concept of inviting everyone to feel the spirit of Brazilian summer, no matter what season it may be. The protagonist goes from a gray daily routine, with lots of tasks and not much time to relax, to a sunny, happy beach, all after putting on a pair of original sandals from Brazil.
Title: Tap Tap Tap
General Creative Director: Luiz Sanches
Executive Creative Directors: Bruno Prosperi, Ricardo Chester, André Gola, Pernil, Keka Morelle, and Marcelo Nogueira
Creatives: André Gola, Pernil, Renato Butori, Rodrigo Resende
Production: LOBO/Vetor Zero
Director: Gabriel Nóbrega
Illustration: Hugo Takashi
Liaisons: Cristina Chacon, Mariana Silveira, Fabiola Liberato, Warley Vieira, Illana Roque
Digital Production: Rodrigo Falcão, Aline Macedo, Sabrina Bernardini, Rafaella Cioffi
Media: Carla Durighetto, Paula Kosugi, Gislayne Neto
Approval: Carla Schmitzberger, Fabio Leite, Eliana Vilches, Mariana Rhormens, Matheus Gonzalez, Liliam Siqueira, Mayra Campagna