Onken: Feed your inner happiness by AllTogetherNow

AllTogetherNow have launched a new multi-channel master brand campaign for Onken, called 'Feed Your Inner Happiness'.

Keen to steer the brand away from a world of over excitable yogurt eaters and slow-mo falling fruit montages, ATN have steered the brand into a more standout, humorous direction – focussing on the inner happiness that delicious Onken brings; how hard it is to put it into words.

The spots feature Alan, the main protagonist who can be found sitting quietly in his lounge, enjoying a pot of Onken on the sofa. As he enjoys a large spoon of the delicious yoghurt, he is suddenly interrupted by his fluffy white Persian who, for once, decides to show him some appreciation.

Other displays of affection, play out across Instagram stories and Facebook; the campaign spans social, retailer, magazine, online and experiential.