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iD Mobile: Asim Chaudhry #WeGotThis by AllTogetherNow

Client: iD Mobile
Date: Jun 2017
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iD Mobile is spreading happiness with its new campaign ‘#WeGotThis’, created with and starring BAFTA award-winning actor Asim Chaudhry.

Chaudhry brings his trademark deadpan humour to the launch film, ‘Control Room’, available to watch on iD Mobile's YouTube channel. Hard at work in iD Mobile’s ‘Secret Customer Happiness HQ’, Chaudhry gets to grips with his new job as ‘Customer Happiness Officer’.

Fans of Chaudhry and iD Mobile can follow the action as it unfolds in three further films – ‘Beach’, ‘Shower’ and ‘House Party’. Each one is based around one of the plan’s key features and will see the Customer Happiness Officer’s misguided attempts to go the extra mile for iD Mobile customers.

The campaign, created by digital engagement agency AllTogetherNow, will run across Facebook, Instagram, YouTube and Vevo and, for the first time ever, iD Mobile will also get snap happy on Snapchat.


Brand: iD Mobile

Head of Marketing: Mark Bowles

Marketing Manager: John Annoh

Social Media & Content Marketing Manager: Wasim John

Creative Agency: AllTogetherNow

Managing Director: Steve Parker

Creative Director: Sam Willard

Creative Team: Sam Willard & John McDonnell

Account Team: Joe Chalmers & Jess Shearing

Strategy: Flora Proudlock

Talent Broker: Melsie Bourne

Director: Jon Riche

Production Company: Hoot Entertainment

Production Company Producer: Dominic Bunjevac & Mathias Giley

Director of Photography: Carl Burke

Offline Edit: Matt Chodan @ Gorilla Editors

Post Production: Smoke & Mirrors

Audio Post Production: Unit Post Production

Agency Producer: Jo Dillon

Media Agency: Blue 449

Managing Partner: Lindsay Payne

Emma Putnam: Group Account Director (Planning)

Beth Abood: Account Director (Planning)

Francesca Darvill: Account Director (Digital Investment)

Daniel Hoey: Senior Planner Buyer (Digital Investment)

PR Agency: M&C Saatchi PR

Director: Danielle Heximer

Associate Director: Jessica Silver

Account Director: Amy Rowlatt

Senior Account Executive: Imogen Turner

Junior Account Executive: Olivia Simpson